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Studieboeken (662)
Human Diseases
2014 || Paperback || Mark Ph.D. Zelman e.a. || Pearson
Today's most accessible, accurate, current, and engaging introduction to basic pathophysiology Human Diseases: A Systemic Approach, Eighth Edition is today's most comprehensive visual survey of the common diseases affecting each body system. This edition has been extensively updated and reorganized to present the field's latest knowledge more efficiently and intuitively than ever. Organized by organ system, it contains completely rewritten chapters on cancer, the nervous system, mental illnes...
Marketing: Real People, Real Choices / 11th Global Edition
2022 || Paperback || Michael Solomon e.a. || Pearson
Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate courses in the principlesof marketing. Companies donGÇÖt make decisions.People do.
Marketing: Real People, RealChoices is the only text to introducemarketing from the perspective of real people, who make real marketingdecisions, at leading companies every day. Timely a...
Financial Management for Decision Makers / 10th edition
2024 || Paperback || Peter Atrill || Pearson
Everything you need to know about financial management "The textbook integrates financial management, business policy and management function, and places emphasis on the integration of the finance function within the context of managerial decision-making and business planning. It also helps students to understand why sometimes theory and practice differ. Activities within the main text are inserted at appropriate points and real-world examples introduce readers to real-life scenarios and offe...
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Introduction to Geographical Information Systems / 4th edition
2011 || Paperback || Ian Heywood e.a. || Pearson || ook als eBook
The fourth edition of this highly regarded and successful text continues to provide a clear and accessible introduction to the world of GIS for students and professionals. Focusing on the practical applications of GIS, this book features a wealth of multi-disciplinary case studies and examples of GIS in practice, demonstrating how it is used worldwide and within a variety of different industries.
The new edition has been substantially revised and updated to include coverage of the latest adva...
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Marketing Management / 16th edition
2021 || Paperback || Philip Kotler e.a. || Pearson
Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions t...
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Financial Accounting with MyLab Accounting and eText / 12th Global Edition
2023 || Paperback || Walter Harrison e.a. || Pearson
For courses in introductory financial accounting. A student-centered approach to financial accounting Accounting is the language of business, and understanding the role accounting plays in business is critical to a student's success in earning a business degree. Financial Accounting, International Financial Reporting Standards puts the focus on the purpose of accounting in business.
With student-friendly examples and streamlined chapters, the 12th Edition delivers a student-centric approach t...
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Essentials of Operations Management / 3rd Edition
2023 || Paperback || Nigel Slack e.a. || Pearson || ook als eBook
Gain a comprehensive understanding of essential operations management principles with this easy to read introduction to the subject "This textbook provides valuable insight into the essentials of directing, designing, delivering and developing operations. For the times we live in, the addition of 'responsible operations' at the end of each chapter makes the book an essential text for any operations management course." Dr Philip Davies, Associate Professor of Operations Management Henley Busin...
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Selling and Sales Management / 12th Edition
2024 || Paperback || David Jobber || Pearson
Suitable for undergraduate and postgraduate business management or marketing students
Guide your students through sales theory to the practical implications of selling with the support of the ideal text
Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace.
Fully updated with the latest case studies, practical exercises and exa...
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Computer Security: Principles and Practice / 4th Global Edition
2018 || Paperback || William Stallings e.a. || Pearson
For courses in computer/network security Computer Security: Principles and Practice, 4th Edition, is ideal for courses in Computer/Network Security. The need for education in computer security and related topics continues to grow at a dramatic rate—and is essential for anyone studying Computer Science or Computer Engineering. Written for both an academic and professional audience, the 4th Edition continues to set the standard for computer security with a balanced presentation of principles ...
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Finance and Accounting Year 1, custom edition
2024 || Paperback || Pearson