Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

The Cambridge Companion to Greek and Roman Philosophy is a wide-ranging 2003 introduction to the study of philosophy in the ancient world. It will be an invaluable guide for all who are interested in the philosophical thought of this rich and formative period.

This volume examines the philosophy of Avicenna, the greatest philosopher of the Islamic world. Leading scholars deal with his ideas in areas ranging from medicine to theology and his impact on the Christian, Jewish and Muslim traditions. The book is of interest to graduate students of Arabic and medieval philosophy.

Now revised and containing three new chapters, this book provides an accessible introduction to the fundamental problems in the theory of knowledge. Written primarily for students taking a first course in epistemology, it will be of interest to anyone wanting to know more about this important area of philosophy.

A completely revised and updated edition of A Course in Language Teaching. This book provides a comprehensive introduction to English language teaching, and is suitable for teachers in a variety of educational settings, including compulsory education. It has been completely revised and updated to include essential new topics for the modern English language teacher, including English as an international language, Content and Language Integrated Learning (CLIL) and using digital materials.

It i...

A three-level (B1+ to C1) integrated skills course for higher education students at university or on foundation courses. The B2 Upper Intermediate Student's Book gives students further practice in academic study skills. Students analyse characteristics of written and spoken academic texts, develop awareness of academic culture and learn to avoid plagiarism.

From essay organisation, taking notes, group discussion to writing references and paraphrasing texts, the students are presented with a w...

The Ottoman Empire was one of the most important non-Western states to survive from medieval to modern times, and played a vital role in European and global history. It continues to affect the peoples of the Middle East, the Balkans and central and western Europe to the present day. This new survey examines the major trends during the latter years of the empire; it pays attention to gender issues and to hotly-debated topics such as the treatment of minorities.

In this second edition, Donald Q...

The fourth edition of this popular text has been significantly rewritten to make it more accessible to students and easier for instructors to use. It remains distinctive in presenting a unified narrative of cognitive science as a field of inquiry in its own right. Thematically organized, Cognitive Science underscores the problems and solutions of cognitive science rather than more narrowly examining individually the subjects that contribute to it - psychology, neuroscience, linguistics, and s...

The second edition of Teaching Pronunciation - a reference and activity book in one - has been revised to reflect recent research into the sound system of North American English, as well as new practices in pronunciation pedagogy. The audio files to be used with the book are provided online.

An improved, larger-format edition of the Cambridge School Shakespeare plays, extensively rewritten, expanded and produced in an attractive new design. An active approach to classroom Shakespeare enables students to inhabit Shakespeare's imaginative world in accessible and creative ways. Students are encouraged to share Shakespeare's love of language, interest in character and sense of theatre.Substantially revised and extended in full colour, classroom activities are thematically organised i...