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Studieboeken (24)
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Sketching the Basics
Drawing Techniques for Product Designers
2019 || Paperback || Koos Eissen e.a. || BIS Publishers || met inkijkexemplaar
This book explains the basic sketching techniques and decisions more in depth and provides much more step-by-step example drawings, which makes it even more suitable for students and professionals who want to become better sketchers.
Sketching the Basics can be seen as the prequel to Sketching as it is more targeted at the novice designer. The Basics explains the essential techniques and effects more in detail, taking the reader by the hand and guiding him step by step through all the various...
The Politics of Design
a (not so) global manual for visual communication
2016 || Paperback || Ruben Pater || BIS Publishers || met inkijkexemplaar
Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we...
Pitching Ideas (Heruitgave)
Make People Fall in Love With Your Ideas
Paperback || Jeroen van Geel || BIS Publishers
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This is service design thinking
basics - tools - cases
2017 || Paperback || Marc Stickdorn e.a. || BIS Publishers
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different w...
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Creativity Works!
Unleash your Creativity, Beat the Robot and Work Happily ever after
2018 || Paperback || Coen Luijten e.a. || BIS Publishers || met inkijkexemplaar
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Online Innovation
Tools, Techniques, Methods and Rules to Innovate Online
Paperback || Gijs van Wulfen || BIS Publishers
Online Innovation is an excellent guidebook for businesses that are predominantly operating and working online, as it provides you with invaluable online collaboration tools, methods, techniques, ideas, and guidelines that you can use to shape and improve your online work. As well as adapting to the new form of hybrid work that businesses are now using.
Author Gijs van Wulfen proposes a hybrid working environment, whereby workers perform various activities that combine offline and online work...
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Different Brains, Different Approaches
successful neuro advertising for both genders: male and female
Paperback || Huub van Osch || BIS Publishers || met inkijkexemplaar
Finally, a book that describes the neurological differences between the male and female brain and how this is implemented in advertising! The book describes how men and women think, the origin of their emotions, and why they make certain decisions. Find out why women like shopping so much, why humorous ads appeal to men, or why women make better decisions. 80% of all purchases worldwide are made or influenced by women. Why is advertising so often aimed at men? Find the answer to the life-long...
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Visual Doing
Applying Visual Thinking in your Day to Day Business
2018 || Paperback || Willemien Brand || BIS Publishers || met inkijkexemplaar
After the success of 2017’s Visual Thinking, the author noticed that people enjoy discovering how easy it is to use drawings in business communication. But they still have no guide to satisfy their desire to tell a visual story in a very simple way. That is why the author has now written Visual Doing. This book will fulfil this desire, not by drilling deeper into the advice in the first book, but by ‘undeepening’ Chapters 3 and 4. These chapters, both about drawing in visual business se...
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Products That Last
Product Design for Circular Business Models
2019 || Paperback || Conny Bakker e.a. || BIS Publishers || met inkijkexemplaar
Products that Last starts where most books on product development end. This new edition (first self-published by the TU Delft) contains new examples and insights from recent publications. From the perspective of designers and entrepreneurs, once a product has been designed, produced and sold, it disappears beyond the newness horizon. They are little aware of the opportunities that exist in the next product universe, where money is made from products in use, as well as from a product’s after...
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Convivial design toolbox
generative research for the front end of design
2012 || Paperback || Elizabeth B.-N. Sanders e.a. || BIS Publishers
The book introduces an emerging domain of design that is of immense interest today not only to the academic design research community but also to those in the business community charged with the development of human-cantered products, systems, services and/or environments. All the information is new. There are no other books with this focus and coverage currently available.The book is written by two design professors from the USA and Holland and will be the perfect text book to use in educati...