Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today...

Building Safety with Trauma-Informed Yoga is an accessible, science-based guide for clinicians, yoga teachers, teachers in training, and practitioners. Readers will find free downloadable support materials on the author's website, including handouts, flyers, scripts, and audio and video recordings.

Brief Therapy for Clients with Challenging or Unique Issues offers clinicians, interns, and students a unique look into the creative and effective application of foundational concepts and innovative clinical processes that lead to successful outcomes with even the most challenging clients.

It has been nearly 20 years since Haglund and Sorg introduced taphonomy to the forensic community as a dynamic, multidisciplinary approach to understanding postmortem change. In the past 2 decades, taphonomy has grown significantly in both its importance and its range of applications. This Second Edition reflects two decades of forensic taphonomy research and application.

Fully updated with DNA implications, chemical variability in decomposition, microenvironments and a host of topics, the bo...

Scientific literacy is an essential aspect of any undergraduate education. Recipes for Science responds to this need by providing an accessible introduction to the nature of science and scientific methods appropriate for any beginning college student. The book is adaptable to a wide variety of different courses, such as introductions to scientific reasoning, methods courses in scientific disciplines, science education, and philosophy of science.

Special features of Recipes for Science include...

Introducing Communication Research teaches the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. The Fifth Edition adds coverage of social media and big data, artificial intelligence (AI), and changes in communication brought about by the COVID-19 pandemic.

Suitable for undergraduate and postgraduate business management or marketing students

Guide your students through sales theory to the practical implications of selling with the support of the ideal text

Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace.

Fully updated with the latest case studies, practical exercises and exa...

Custom publication for Erasmus University Rotterdam, Rotterdam School of Management - Bachelor Bedrijfskunde - RSM block 5 'Verantwoord leiderschap in organisaties'