Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout.

Karl Marx called religion "the opium of the masses" because of the illusory relief it offered from the cold realities of capitalism. Today, the hard reality that we must face is that we have fundamentally and irrevocably damaged life on Earth, and while distracting opiates are everywhere, it is clear that the root cause is none other than capitalism itself.

Building upon a completely unexplored facet of Marx's thought that has been lying dormant for more than a century, Japanese sta...

A revision worth waiting forIntroduction to Economic Growth, Fourth Edition is the only text to synthesize the research and thinking on growth in a way that is accessible to undergraduates. Highlights of this thorough revision are its emphasis and discussion of recent advancements in how we understand our economy of ideas and updates to show how core models—Romer, Solow, and Schumpeter— impact decision making.

Fundamentals of Corporate Finance offers a practical introduction to modern-day core finance principles. The text arms you with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that you can apply in your future career.

Updated with new data, examples and exercises, the 6th Edition gives you the opportunity to practice and apply course concepts. It also connects you to the latest financial issues and policy in today's world of busi...

Magill’s Motor Learning and Control: Concepts and Applications introduces the study of motor learning and control to students pursuing careers in exercise science, physical education, and other movement-oriented fields. Each chapter presents motor learning and control as a set of principles and guidelines based on research evidence. Recent scholarship is interpreted and used to explore core concepts and basic theory.

Application Problems guide students to consider real-world applications of...

C# is undeniably one of the most versatile programming languages available to engineers today. With this comprehensive guide, you'll learn just how powerful the combination of C# and .NET can be. Author Ian Griffiths guides you through C# 12.0 and .NET 8 fundamentals and techniques for building cloud, web, and desktop applications.

Designed for experienced programmers, this book provides many code examples to help you work with the nuts and bolts of C#, such as generics, LINQ, and asynchronou...

Write your first code in Java 23 using simple, step-by-step examples that model real-word objects and events, making learning easy. With this book you will be able to pick up core programming concepts without fuss and write efficient Java code in no time. Clear code descriptions and layout ensure you get your code running as soon as possible. Author Iuliana Cosmina focuses on practical knowledge and getting you up to speed quickly-all the bits and pieces a novice needs to get started program...

MIMS' Medical Microbiology and Immunology is loved internationally for its thorough yet easy-to-follow coverage of microbiology, infectious diseases, and immunology as a dynamic interplay between microbes and host. Covering the fundamentals of these closely linked disciplines, MIMS' takes a systems approach to elaborate on epidemiology, clinical presentation, pathogenesis, and diagnostic approaches, as well as treatment and infection control considerations, supplemented by case-based examples...

The New York Times and Wall Street Journal bestseller that redefined what it means to be a leader. Since it was first published, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists or readers around an idea, this book will demystify the process.

It's human nature to seek out tribes, be they religious, ethnic, economic, political or even musical. ...

The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on ...