Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today...

Building Safety with Trauma-Informed Yoga is an accessible, science-based guide for clinicians, yoga teachers, teachers in training, and practitioners. Readers will find free downloadable support materials on the author's website, including handouts, flyers, scripts, and audio and video recordings.

Brief Therapy for Clients with Challenging or Unique Issues offers clinicians, interns, and students a unique look into the creative and effective application of foundational concepts and innovative clinical processes that lead to successful outcomes with even the most challenging clients.

Signals and Systems Using MATLAB, Fourth Edition features a pedagogically rich and accessible approach to what can commonly be a mathematically dry subject. Historical notes and common mistakes combined with applications in controls, communications, and signal processing help students understand and appreciate the usefulness of the techniques described in the text. This new edition features more worked examples and a variety of new end-of-chapter problems, suggestions for labs, and more expla...

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

Sal Paradise, young and innocent, joins the slightly crazed Dean Moriarty on a breathless, exuberant ride back and forth across the United States. Their hedonistic search for release or fulfilment through drink, sex, drugs and jazz becomes an exploration of personal freedom, a test of the limits of the American Dream.A brilliant blend of fiction and autobiography, Jack Kerouac's exhilarating novel defined the new 'Beat' generation and became the bible of the counter culture.

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

In ...

This book analyzes the most influential international organizations, including the United Nations, World Bank, International Monetary Fund, the World Trade Organization, and the European Union, and the key role they play in global governance.