Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of...

This very successful textbook explores change and how it relates to the complexities of organizational life, and puts an emphasis on applying the theory to practice. Now significantly updated and in its 6th edition, Organizational Change reflects a rapidly changing world and considers 'how change has changed'. The book is structured in three parts.

The first part considers the causes and nature of change. Part two opens up the organization to expand on issues of structuring for change, the cu...

For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication. Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate courses in the principlesof marketing. Companies donGÇÖt make decisions.People do.

Marketing: Real People, RealChoices is the only text to introducemarketing from the perspective of real people, who make real marketingdecisions, at leading companies every day. Timely a...

- Provides a complete overview of the hospitality industry;

- includes an extensive chapter on intercultural hospitality experiences;

- offers interesting analysis as well as engaging real-world examples.

Hospitality Experience is an exciting introduction to hospitality management. Step-by-step it shows students how to create and manage unique hospitality experiences. The book provides clear answers to important questions regarding hospitality management, beginning with what it is and who the...

Technology and Regulation (TechReg) is an international journal of law, technology and society, with an interdisciplinary identity. TechReg provides an online platform for disseminating original research on the legal and regulatory challenges posed by existing and emerging technologies (and their applications) including, but by no means limited to, the Internet and digital technology, artificial intelligence and machine learning, robotics, neurotechnology, nanotechnology, biotechnology, energ...

This compilation consists of key treaties, secondary legislation and case law in the area of international and European institutional and constitutional law, selected by the Department of international and European Union law of the Erasmus University Rotterdam to use in their bachelor education. The compilation uniquely combines these two areas of law in one single compilation, making it ideal for introductory courses in these fields.

What makes this book furthermore unique and of added value...

Familiarise yourself with the essential accounting and finance principles for business decision-making

Accounting and Finance for Non-Specialists 12th Edition by Peter Atrill and Eddie McLaney is an essential introduction to the subject for undergraduate and MBA students, with frequent examples of real world practice and an easy to follow approach

Studying change in the course of human history, in different places, through the lens of a diverse set of core themes, World History for International Studies offers readers a set of windows into different debates historians have been conducting. Key themes, such as communication, trade, order, slavery, religion, war, identity, modernity, norms and ecology, are linked to specific world regions, which tell a story about how local ideas and individual contacts developed, started to overlap and ...

Besides the courseware publication (), you are advised to obtain the DAMA DMBOK publication (). Optionally, you can use the publication Data management: a gentle introduction () as inspiration for examples and quotes about the field of data management. This material is intended to prepare participants for the CDMP exam by DAMA International. The courseware can only be ordered by partners and is based on the current version of the DAMA DMBOK. The material will be updated when new versions of D...