Risks and uncertainties play a role in virtually all of our decisions. Quantitative models have so far been either too unrealistic or too complex. This graduate textbook presents modern models that are both realistic and tractable. All mathematical tools are related to real-life processes, ensuring accessibility to a wide audience.

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...

This one-volume summary of American history cites all important names and dates. It covers European colonization, the American Revolution, establishment of the Constitution, social and economic expansion in the nineteenth century, slavery and the Civil War, foreign policy between 1877 and 1914, World War I, the Depression era, World War II, the Cold War, the civil rights movement, Vietnam and social protest, social changes in the late twentieth century, the 9/11 crisis, wars in Afghanistan an...

Cambridge English for Nursing Pre-intermediate (CEF level A2) is designed to improve the communication skills and specialist English language knowledge of healthcare professionals, enabling them to work more confidently and effectively. With an emphasis on listening and speaking, the course covers the core areas of nursing with authentic tasks and activities based on everyday scenarios, making the course relevant and motivating. The Student's Book contains an Audio CD and the course is backed...

This new English edition of Export Management is more accessible and transparent, using the export strategy as its structuring principle. The book focuses on the integration of all aspects of the export business and the implementation of export strategies in the daily business practice.

Using "cultures of curriculum" as a lens, this clear, compelling text reveals and critically examines the belief systems and classroom practices of curricular orientations in contemporary American society. It is designed to foster awareness, examination, and deliberation about the curricula planned for and carried out in classrooms and schools; to inspire conversations about theory and practice as well as political, social, and moral issues; and to expand critical consciousness about approach...

Essential BULATS is for anyone preparing to take the BULATS test (Business Language Testing Service) and can be used at home or in class. The book is organised by paper type and covers all parts of the BULATS test. Practice material prepares students for each part of the test, and this is followed by a sample practice test section from Cambridge ESOL which offers the most authentic test preparation available.