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Studieboeken (965)
Brand Positioning
Connecting Marketing Strategy and Communications
2020 || Paperback || Erik Kostelijk e.a. || Taylor & Francis
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between...
Economics of the Public Sector
2024 || Paperback || Joseph E. (Columbia University) Stiglitz e.a. || WW Norton & Co
The long awaited revision of a classic text by an expert author team.
Corporate Share Buybacks
Impact on Equity Incentive Pay and Shareholder Value
2025 || Paperback || Gilbert Amahoro Ndayisaba e.a. || Taylor & Francis Ltd
Integrates elements from agency theory and signaling theory and draws upon recent changes in the Australia payout policy and incentives pay for risk-averse employees to explain the paradox of the popularity of on-market stock buyback activities in a market environment characterized by reasonably high share prices.
Sustainable Business / 3th Edition
Key Issues
2023 || Paperback || Helen (University of Amsterdam Kopnina e.a. || Taylor & Francis
Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions to provide an overview of the basic concepts of sustainability, sustainable business, and business ethics.
Managing Healthcare Projects Using DSDM and Agile Project Management
A Comprehensive Guide for Professionals
2024 || Paperback || Oswin Kakumanu || Taylor & Francis Ltd
Managing Healthcare Projects Using DSDM and Agile Project Management: A Comprehensive Guide for Professionals provides a comprehensive guide to implementing agile project management in healthcare.
Healthcare Entrepreneurship and Management
A Comprehensive Guide for Biomedical Engineers and Entrepreneurs
2024 || Paperback || Arnab Chanda e.a. || Taylor & Francis Ltd
This book serves as a key reference not only for biomedical engineers who are looking to launch their products or services in the market but also for budding entrepreneurs willing to explore opportunities in the healthcare domain.
Emergency Management for Healthcare Leaders
Navigating Crisis from Chaos to Control
2025 || Paperback || Kimberly Bailey e.a. || Taylor & Francis Ltd
The modern healthcare landscape is rife with an array of potential emergencies, from natural disasters to public health crises, cybersecurity threats to mass casualty incidents.
Corporate Risks and Leadership
What Every Executive Should Know About Risks, Ethics, Compliance, and Human Resources
2025 || Paperback || Eduardo E. Mariscotti || Taylor & Francis Ltd
This book is a wake-up call that allows business leaders to understand the benefits of implementing an effective ethics and compliance program that will help members of organizations make the right decisions and act within the law.
Sustainable Smart Technology Businesses in Global Economies
2025 || Paperback || Lalit Prasad e.a. || Taylor & Francis Ltd
This conference was intended for works pertaining to mathematical modeling and management of natural resources. It provided a forum for the research community to exchange ideas related to sustainable development.
Nonprofit Management - International Student Edition
Principles and Practice
2021 || Paperback || Michael J. Worth || SAGE
This best-seller provides a comprehensive, insightful overview of key topics nonprofit leaders encounter daily. Worth covers both the governance and management of nonprofit organizations, helping readers understand what they are and how they work. The text balances research, theory, and practitioner literature with current cases and the latest data.