Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.

Over 100 b...

With an introduction by Xiaolu GuoA classic memoir set during the Chinese revolution of the 1940s and inspired by folklore, providing a unique insight into the life of an immigrant in America. When we Chinese girls listened to the adults talking-story, we learned that we failed if we grew up to be but wives or slaves. We could be heroines, swordswomen.

Throughout her childhood, Maxine Hong Kingston listened to her mother's mesmerizing tales of a China where girls are worthless, tradition is e...

Teaching would be easy if there were clear recipes you could follow every time. The Ingredients for Great Teaching explains why this is impossible and why a one-size-fits-all approach doesn't work. Instead of recipes, this book examines the basic ingredients of teaching and learning so you can use them wisely in your own classroom in order to become a better and more effective teacher.

Taking an approach that is both evidence-based and practical, author Pedro de Bruyckere explores ten crucial...

This succinct compilation of essential reference data for the interpretation of NMR, IR, UV/Vis, and mass spectra also provides a hands-on guide for interpreting experimental spectral data and elucidating the structure of the respective compounds behind them. This fourth edition of the highly successful and concise textbook contains about 20% new data.

Ein rares Meisterwerk zeitgenössischer Prosa, eine dicht gesponnene, psychologisch raffiniert umgesetzte Erzählung, die an die frühen Stücke von Patricia Highsmith erinnert, in ihrer Kunstfertigkeit aber an die Novellistik großer europäischer Erzähltradition anknüpft.

Britain's best-loved comic genius Stephen Fry turns his celebrated wit and insight to unearthing the real America as he travels across the continent in his black taxicab. Stephen's account of his adventures is filled with his unique humour, insight and warmth in the fascinating book that orginally accompanied his journey for the BBC1 series. 'Stephen Fry is a treasure of the British Empire.' - The Guardian Stephen Fry has always loved America, in fact he came very close to being born there.

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

Yuval Noah Harari's bestselling phenomenon now in a beautifully packaged new special edition. Planet Earth is 4.5 billion years old.

Man denke sich den folgenden dichterischen Charakter. Ein Mann, edel und leidenschaftlich, aber auf irgendeine Weise gezeichnet und in seinem Gemüt eine dunkle Ausnahme unter den Regelrechten ... vornehm als Ansnahme, aber vornehm als Leidender, einsam, ausgeschlossen vom Glücke, von der Bummelei des Glücks und ganz und gar auf die Leistung gestellt.« Was Thomas Mann 1907 noch auf Shakespeares ›Othello‹ bezog, gestaltete er selbst vier Jahre später zu Gustav Aschenbach in dieser »No...