Based on the idea that strategic corporate social responsibility offers the most holistic and effective approach to CSR, this revised new edition of Strategic Corporate Social Responsibility presents the key concepts, theories and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world.

In combining a critical, philosophical approach with an expertly selected body of practical examples, this landmark text provides both the intellectual understanding and the technical skills required to produce sophisticated, robust literature reviews of the very highest standard.

This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.

Written by the founding father of media studies, this book offers a unique analysis of the dynamics and wider implications of communications inequality.

Boom heeft speciale leermiddelen ontwikkeld voor de eenjarige zogenaamde kopopleidingen:

-Ondernemerschap op basis van een vakspecialisme

-Leidinggeven op basis van vakmanschap.

De leermiddelen voor beide kwalificatiedossiers zijn ontwikkeld voor een brede doelgroep. Er zijn voorbeelden in opgenomen uit allerlei sectoren, waaronder techniek, veiligheid en zorg. De aanspreekvorm is gericht op jongvolwassenen en is daarmee - naast de beroepsopleidende leerweg (BOL) - geschikt voor de ber...

Drugs and the Neuroscience of Behavior: An Introduction to Psychopharmacology, Fourth Edition offers a highly current and accessible overview of the fundamental concepts and principles of psychopharmacology.

What are the markers of authoritarian and democratic states – and all those that fall somewhere in-between? How do principles, institutions and political processes differ from state to state? And what can we learn from political comparison on a global scale?Comparative Government and Politics offers a compelling and accessible introduction to the subject. This book will help you to understand the wide range of institutions and political cultures across the world, including: the common essen...