Met wie uit het verleden zou jij willen chatten? Napoleon misschien? In Chatten met Napoleon lees hoe je met hulp van generatieve AI een virtueel gesprek kunt voeren met historische figuren, van Cleopatra tot Einstein. En dat niet alleen, want de mogelijkheden van nieuwe technieken voor AI, zoals ChatGPT en andere tools, zijn ongekend. Tegelijkertijd kleven er ook serieuze risico’s en beperkingen aan deze technologieën. Hoe kun je daar als docent in de praktijk op een leuke, slimme én ver...

The second edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go further than the basics of the Primer by the same author team. This brief text features the newly-released SmartPLS 4 software.

Statics and Mechanics of Materials, 6th Edition in SI Units, features a thorough presentation of the theory and applications of the most fundamental topics of two important branches of mechanics. This title is a combination of two of the author’s bestselling texts, Engineering Mechanics: Statics and Mechanics of Materials, with a firm focus on concepts that are commonly encountered in engineering practice. The text empowers students to succeed by drawing upon Professor Hibbeler's decades of...

Accounting Information Systems (AISs) delivers unprecedented coverage of these types of financial systems. The text examines how developments in IT affect business processes and controls, the effect of recent regulatory developments on the design and operation of AISs, and how you can use AISs to add value to an organization.

The 16th Edition covers important new IT developments in AIS, such as robotic process automation, blockchain and data analytics. Not only will you see how AIS has change...

Everything you need to know about financial management "The textbook integrates financial management, business policy and management function, and places emphasis on the integration of the finance function within the context of managerial decision-making and business planning. It also helps students to understand why sometimes theory and practice differ. Activities within the main text are inserted at appropriate points and real-world examples introduce readers to real-life scenarios and offe...

Suitable for undergraduate and postgraduate business management or marketing students

Guide your students through sales theory to the practical implications of selling with the support of the ideal text

Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace.

Fully updated with the latest case studies, practical exercises and exa...

Custom publication for Erasmus University Rotterdam, Rotterdam School of Management - Bachelor Bedrijfskunde - RSM block 5 'Verantwoord leiderschap in organisaties'

Introducing Communication Research teaches the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. The Fifth Edition adds coverage of social media and big data, artificial intelligence (AI), and changes in communication brought about by the COVID-19 pandemic.