A thorough insight into the core marketing concepts using real-life examples.

Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.

Understand the core concepts of marketing explained in a real-life context

‘This is an up-to-date, informative and easy to read textbook; essential for new ...

ONE OF THE BBC'S 100 NOVELS THAT SHAPED OUR WORLD WINNER OF THE PULITZER PRIZE AND THE NATIONAL BOOK AWARDIn rural Georgia, sisters Celie and Nettie share the pain and struggle of growing up as African American women. Forced into an abusive marriage, at least Celie can offer Nettie refuge from their violent father in her new home - until Nettie catches the attention of Celie's husband and is forced to leave and forge her own journey. Through a series of letters spanning twenty years, the sist...

This introductory text provides readers with a robust understanding of tourism and its industries, including how destinations are developed, marketed and managed, and how tourism impacts communities, environments and economies. The authors discuss the critical issues affecting 21st century tourism, such as sustainability, the climate crisis, globalisation, community, technology, the environment and the sharing economy. The text has been fully updated in light of the Covid-19 pandemic and its ...

Doe meer in minder tijd met uw computer, laptop of tablet! Ervaar de nieuwe mogelijkheden van Windows 11 aan de hand van de stapsgewijze uitleg. Binnen de kortste keren hebt u uw computer onder controle, zonder moeilijk gedoe! Auteur Victor Peters laat u in dit kleurrijke boek duidelijk zien hoe u uw Windows 11-computer, -laptop of -tablet snel en zonder problemen onder de knie krijgt. Maak kennis met het nieuwe startmenu, beheer uw documenten, onderhoud uw computer, surf op internet en maak ...

A deep dive into the internal and external environments in which a business operates today. The Business Environment: A Global Perspective, 9th Edition, by Thompson, Worthington and Britton offers a comprehensive and accessible introduction to how local and international business environments operate. Employing a PESTLE model which is relevant to all industries, this best-selling textbook takes you through contexts, types of organisation and markets, dealing with contemporary issues in socioe...

A thrilling investigation into whale science and animal communication, and a poignant look at how science may change our relationship with animals forever.

In 2015, wildlife filmmaker Tom Mustill was whale watching when a humpback breached onto his kayak and nearly killed him. A video clip of the event went viral, and Tom found himself inundated with theories about what happened. He became obsessed with trying to find out what the whale had been thinking. He wished he could just ask it. In th...

Organizational Behavior: A Skill-Building Approach examines how individual characteristics, group dynamics, and organizational factors affect performance, motivation, and job satisfaction, providing students with a holistic understanding of OB. Packed with critical thinking opportunities, experiential exercises, and real-world case studies, Organizational Behavior provides students with a fun, hands-on introduction to the fascinating world of OB.

This concise book contains all you'll ever need to know about perspective drawing. In twenty masterfully organized chapters, from simple to complex, the author explains the basics and not-so-basics of perspective drawing. He includes suggestions on how to make your drawings a lot simpler, drawing methods for observation and space division, a "Remember" section at the end of each chapter in which he summarizes the most important information and principles presented in that chapter, and a "Prob...

With a new chapter on the literature review, this accessible step-by-step guide to using the five major approaches to research design is now in a thoroughly revised second edition. The prior edition's user-friendly features are augmented by a new companion website with worksheets keyed to each chapter. For each approach, the text presents a template for a research proposal and explains how to conceptualize and fill in every section.

Interdisciplinary research examples draw on current events a...

SPEKTRUM DEUTSCH A1+ ist ein modernes und kommunikatives Lehrwerk für den Anfängerunterricht. Es richtet sich an motivierte erwachsene Lernende, die zügig erkennbare Erfolge beim Erlernen des Deutschen erzielen möchten. Das Lehrwerk beinhaltet für Alltag, Beruf und Studium besonders relevanten Wortschatz und wesentliche sprachliche Strukturen, interessante Themen und alltagsnahe Dialoge und Texte.

SPEKTRUM DEUTSCH A1+ integriert Kurs- und Arbeitsbuch in einem Band. Der Gesamtband besteht...