This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect ...

Deze volledig herziene uitgave van Planten basiskennis helpt je bij het opdoen en verder ontwikkelen van je plantenkennis. De uitgebreide en rijk geïllustreerde uitleg over de uiterlijke kenmerken van de plant helpen je bij het leren herkennen van planten. Bovendien wordt er aandacht besteed aan de indeling van het plantenrijk. Zowel de wetenschappelijke indeling als de praktijkgerichte indeling komen aan de orde.

De naamgeving, uitspraak en betekenis van de wetenschappelijke plantennamen wo...

Works in this volume recount the circumstances of Socrates' trial and execution in 399 BC. Euthyphro attempts to define holiness; Apology is Socrates' defense speech; in Crito he discusses justice and defends his refusal to be rescued from prison; Phaedo offers arguments for the immortality of the soul.

The world almost conquered famine. Until the 1980s, this scourge killed ten million people every decade, but by early 2000s mass starvation had all but disappeared. Today, famines are resurgent, driven by war, blockade, hostility to humanitarian principles and a volatile global economy.

In Mass Starvation, world-renowned expert on humanitarian crisis and response Alex de Waal provides an authoritative history of modern famines: their causes, dimensions and why they ended. He analyses starvati...

For courses in Research Methods in Political Science and Sociology, and in Qualitative Research Methods Raising questions, rather than giving answers Qualitative Research Methods for the Social Sciences is written with the recognition that different researchers in different fields each bring their own needs and intentions to the process. Authors Howard Lune and Bruce Berg aim to guide the reader through the process of research planning, carrying out one’s projects, and making sense of the r...

ABC of Learning and Teaching in Medicine is an invaluable resource for both novice and experienced medical teachers. It emphasises the teacher's role as a facilitator of learning rather than a transmitter of knowledge, and is designed to be practical and accessible not only to those new to the profession, but also to those who wish to keep abreast of developments in medical education. Fully updated and revised, this new edition continues to provide an accessible account of the most important ...

A History of Psychology places social, economic, and political forces of change alongside psychology’s internal theoretical and empirical arguments, illuminating how the external world has shaped psychology’s development, and, in turn, how the late twentieth century’s psychology has shaped society. Featuring extended treatment of important movements such as the Enlightenment and the Scientific Revolution, the textbook approaches the material from an integrative rather than wholly linear...

GIS and the Social Sciences offers a uniquely social science approach on the theory and application of GIS with a range of modern examples. It explores how human geography can engage with a variety of important policy issues through linking together GIS and spatial analysis, and demonstrates the importance of applied GIS and spatial analysis for solving real-world problems in both the public and private sector. The book introduces basic theoretical material from a social science perspective a...

The governance of international sport is dominated by the SINGOs (sporting international non-governmental organisations). The IOC, FIFA, IAAF and the FIA wield global influence, but how exactly do such complex organisations operate? This important book examines the rise of the SINGOs, their structures, organisational behaviour and their power in the context of modern sport and international politics. Written by two world-leading experts, the book sheds new light on the relationship between th...

The Fifth Edition of Luellmann's Color Atlas of Pharmacology has been extensively revised to include all recent advances and new drugs, and the illustrations have been optimized and updated. Each two-page spread presents concise text on the left complemented by detailed full-color illustrations on the right to help users quickly digest important facts and concepts. Color-coded sections provide readers with a helpful framework with which to approach the latest developments in pharmacology.

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