Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...

This easy-to-read guidebook helps marketers and health communicators alike understand the COVID-19 pandemic, learn from it, and plan for future emergencies that may require a need to draw on the same set of skills.

This significantly expanded and newest edition of the bestselling HIMSS Dictionary of Health Information Technology Terms, Acronyms, and Organizations has been developed and extensively reviewed by more than 50 industry experts.

This fascinating book offers a pathway for the NHS to adopt low-cost but effective innovations from areas of the world traditionally seen as beneficiaries rather than providers of help and support.

This book is the first of its kind to examine key topics in death, dying and bereavement through a critical lens, highlighting how the understanding and experience of death can vary considerably, based on social, cultural, historical, political, and medical contexts.

Practical and clearly written, this new book from best-selling author Louise Porter equips mental health professionals with the knowledge and skills they need to provide insightful guidance and support to children and adolescents.

This book examines the relationship between gender and sustainability in tourism. Whilst an extensive body of work exists in the areas of gender and sustainability, these two fields of knowledge are seldom combined to examine tourism phenomena.

Now in its third edition, Introduction to Instructed Second Language Acquisition continues to present a structured, comprehensive introduction to ISLA's theoretical, empirical, and pedagogical themes, as well as a range of key issues in research and practice.

This is an essential guide for all health and social work practitioners supporting an increasing number of learners, trainees, apprentices and pre-registration students engaging in practice-based and work-based learning. Applying educational learning, this accessible book presents strategies for practice learning and personal development.

This book focuses on arts-based approaches to psychosocial health among children, youth, and their caregivers living in conditions of adversity around the world.