This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.

Neil J. Salkind's best-selling Statistics for People Who (Think They) Hate Statistics has been helping ease student anxiety around an often intimidating subject since it first published in 2000. Now the bestselling SPSS and Excel versions are joined by a first edition of the text for use with the R software.

New co-author Leslie A. Shaw carries forward Neil's signature humorous, personable, and informative approach. The text guides students through various statistical procedures, beginning wi...

A comprehensive guide to local management with a unique regional approach that provides practical applications for future local leaders.

This provocative volume deals with one of the chief criticisms of ethnographic studies, a criticism which centres on their particularism or their insistence on context -- the question is asked: How can these studies be generalized beyond the individual case? Noblit and Hare propose a method -- meta-ethnography -- for synthesizing from qualitative, interpretive studies. They show that ethnographies themselves are interpretive acts, and demonstrate that by translating metaphors and key concepts...

Women, Crime, and Justice: Core Concepts, provides a complete and concise view gendered issues and the connection to the criminal justice, including victimization, criminalization, and work within the system.

The third edition of the bestselling student guide to doing media and cultural studies research provides all the knowledge and practical expertise needed to carry out a project or dissertation.

This book is for social science students who need to learn the theory of analysis alongside the specifics of the R software package.

Presenting a practical approach to CBPR by describing how an individual researcher might understand and conduct CBPR research, this book includies a concise overview of CBPR theoretical underpinnings, methods considerations and ethical issues - all presented in an accessible format.