Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Statistics with Microsoft Excel, Fifth Edition, shows readers how to use Microsoft Excel(R) to perform statistical analysis. This step-by-step guide has been updated to cover the new features and interface of Excel 2010. Datasets and other resources (where applicable) for this book are available here.

Unlike any time before in our lives, we have access to vast amounts of free information. With the right tools, we can start to make sense of all this data to see patterns and trends that would otherwise be invisible to us. By transforming numbers into graphical shapes, we allow readers to understand the stories those numbers hide. In this practical introduction to understanding and using information graphics, you'll learn how to use data visualizations as tools to see beyond lists of numbers ...

The Essentials Of English: A Writer'S Handbook (With Apa Style) 1e editie is een boek van Ann Hogue uitgegeven bij Pearson Education (Us). ISBN 9780131500907

From grammar and punctuation to the creation of essays and business letters, The Essentials of English: A Writer¿s Handbook, by Ann Hogue, is a must-have reference tool for today¿s writer. As easy to use as a dictionary, this handbook is designed specifically for non-native English speakers.The Essentials of English pays extra attenti...

Level 2 is a completely new edition of Engaging Writing and has a strong emphasis on essay writing.

For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concep...

For courses in introductory Computer Science courses using Java, and other introductory programming courses in Computer Science, Computer Engineering, CIS, MIS, IT, and Business. A Concise, Accessible Introduction to Java ProgrammingIdeal for a wide range of introductory computer science courses, Java: An Introduction to Problem Solving and Programming, 8th Edition introduces students to object-oriented programming and important concepts such as design, testing and debugging, programming styl...

Extensive additional material in the format of a full-colour workbook, that enables students to consolidate and enrich their language and practice exam skills.

If you're looking for a fast, focussed and effective way to revise for your AS or A2 exams, Revision Express is the answer. Now fully updated for the new A-levels, Revision Express covers everything you need for success in your exams. Each chapter is broken down into two-page topic sessions, packed with information, top tips and unique features to help you carefully organise your revision and gain vital extra marks.

All the information is presented in short, memorable chunks for quick and sim...

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!