Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.

Databook of UV Stabilizers, Third Edition provides key information on the most frequently-used UV stabilizers, specifically catering to various industries including automotive, aerospace, polymers, plastics, rubber, cosmetics, food preservation, adhesives, coatings, medical equipment, packaging materials, solar cells, and more. Health and safety concerns are covered, including issues related to skin penetration, toxic degradation products, and the effect of converted radiation energy to heat ...

New edition of a world-renowned introductory text to the rapidly-growing and dynamic field of Gene Cloning and DNA Analysis Gene Cloning and DNA Analysis is a comprehensive introductory text that explores all of the topics vital for a complete understanding of gene cloning and DNA analysis. Presented in full color, the text's easy-to-follow layout and over 250 clear illustrations make the material simple and accessible for a diverse readership. This newly revised and updated Ninth Edition hig...

International Business: The New Realities connects to individuals facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to this group's reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills. As such, the 6th Edition features updated cases, examples and exercises that address their interests and issues.

This includes the competitive job market; and diver...

PVC Degradation and Stabilization, Fifth Edition contains all the information necessary for the successful design of stabilization formulas in any PVC-based product. Other topics covered include degradation by thermal energy, UV, gamma, and other forms of radiation, chemical degradation, and more. Many new topics are of particular interest today, including new stabilization methods and mechanisms (e.g., synergistic mixtures containing hydrotalcites and their synthetic equivalents, beta-diketo...