Uses a precise, step-by-step, scientific approach to explain human behavior. In this title, case studies and examples illustrate key principles.

Filled with coverage of classic and contemporary research, relevant examples, and engaging applications, this text shows students how psychology helps them understand themselves and the world - and uses psychological principles to illuminate the variety of opportunities they have in their lives and their future careers.

Bring the history of Western society to life

Praised for its easy-to-read narrative and attention to the lives of ordinary people, A History of Western Society, Fourteenth Edition, includes even more tools to engage students and save instructors time. A signature focus on social and cultural history helps students engage with and think critically about the past. Achieve, a powerful course platform, combines the full e-textbook with a wealth of additional primary sources, tutorials, activities...

Like no other digital product for the intermediate microeconomics course, Goolsbee, Levitt, and Syverson’s Microeconomics helps students see the difference between theory and practice.

Goolsbee, Levitt, and Syverson’s text helps answer two critical questions students ask, "Do people and firms really act as theory suggests" and "How can someone use microeconomics in a practical way?"

The authors teach in economics departments and business schools and are active empirical microeconomics re...

Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship, offering clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors in a variety of business, public and social contexts. Using a proven process...