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66,95
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Marketing Communications

A Brand Narrative Approach

2021 || Paperback || Micael Dahlen e.a. || Wiley

Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.

25,50
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Small Places, Large Issues - Fourth Edition

An Introduction to Social and Cultural Anthropology

2021 || Paperback || Thomas Hylland Eriksen || Pluto Press || met inkijkexemplaar

This introduction to social and cultural anthropology has become a modern classic, revealing the rich global variation in social life and culture across the world. Presenting a clear overview of anthropology, it focuses on central topics such as kinship, ethnicity, ritual and political systems, offering a wealth of examples that demonstrate the enormous scope of anthropology and the importance of a comparative perspective. Unlike other texts on the subject, Small Places, Large Issues incorpor...

58,95
Levertijd: 22 werkdagen
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Environmental and Natural Resource Economics / 5th edition

A Contemporary Approach - International Student Edition

2021 || Hardcover || Jonathan M. Harris e.a. || Taylor & Francis

Adopts a pluralist approach introducing students to both environmental economics and ecological economics highlighting the explanatory power, and complementarity, of both approaches in exploring the economics of environmental and natural resource issues. This edition includes enhanced and updated coverage of topics such as the Green New Deal, post-Paris climate discussions, development in carbon trading systems, and deforestation in the Amazon to ensure the text is up-to-speed with the latest...

34,95
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Statistics at Square One / 12th edition

2021 || Paperback || Michael J. Campbell || Wiley

STATISTICS AT SQUARE ONE The new edition of the popular introduction to the world of statistics for health care professionals and medical studentsFirst published nearly three decades ago, Statistics at Square One remains one of the most popular introductions to medical statistics. Now in its twelfth edition, this international bestseller continues to be a must-have resource for anyone in need of a thorough introduction to statistics in the health sciences. Clear and accessible chapters help s...

270,50
Levertijd: 23 werkdagen
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Diagnostic Pathology / 3rd edition

Neoplastic Dermatopathology

2021 || Hardcover || David S. Cassarino || Elsevier

This expert volume in the Diagnostic Pathology series is an excellent point-of-care resource for practitioners at all levels of experience and training. Covering all areas of neoplastic dermatopathology, it incorporates the most recent clinical, pathological, and molecular knowledge in the field to provide a comprehensive overview of all key issues relevant to today's practice. Richly illustrated and easy to use, Diagnostic Pathology: Neoplastic Dermatopathology is a one-stop reference for ac...

74,95
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Project Management for the 21st Century

2021 || Hardcover || Bennet Lientz e.a. || Butterworth-Heinemann Ltd

The challenge of managing projects is to combine the technology of the future with lessons from the past. In the Third Edition of Project Management for the 21st Century, noted authors Bennet Lientz and Kathryn Rea provide a modern, proven approach to project management. Properly applied without massive administrative overhead, project management can supply structure, focus, and control to drive work to success.

Third Edition revisions include: 35% new material; three new chapters on risk man...

64,95
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Instrumentation and Control Systems / 3rd Edition

2021 || Paperback || William Bolton || Elsevier

Instrumentation and Control Systems, Third Edition, addresses the basic principles of modern instrumentation and control systems, including examples of the latest devices, techniques and applications. The book provides a comprehensive introduction on the subject, with Laplace presented in a simple and easily accessible form and complemented by an outline of the mathematics that would be required to progress to more advanced levels of study. Taking a highly practical approach, the author combi...

46,85
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The Elements of User Experience / 2nd edition

User-Centered Design for the Web and Beyond

2021 || Paperback || Jesse James Garrett || Pearson || ook als eBook

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.

Successful interaction design...

29,95
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Leading in a Culture of Change Personal Action Guide and Workbook / 1st edition

2021 || Paperback || Michael Fullan || Wiley

In this volume, Michael Fullan, an expert in the field of organizational change and leadership, provides the practical tools to help leaders understand and implement change in their organizations.

23,95
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English Vocabulary in Use Upper-Intermediate Book with Answers

Vocabulary Reference and Practice

2021 || Paperback || Michael McCarthy e.a. || Cambridge University Press

The words you need to communicate with confidence. Vocabulary explanations and practice for upper-intermediate level (B2) learners of English. Perfect for both self-study and classroom activities.

Quickly expand your vocabulary with over 100 units of easy to understand explanations and practice exercises. Be confident about what you are learning, thanks to Cambridge research into how English is really spoken and written, and get better at studying by yourself, with units on learning vocabular...