Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

The 3rd European Edition presents more infor...

For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources.

The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Develop and Practice Science Literacy Skills Teach students to view their world using scientific reasoning with Campbell Essential Biology with Physiology.

The authors' approach equips your students to become better informed citizens, relate concepts from class to their everyday lives, an...

The Foundational Documents and Court Cases Reader includes all of the documents and cases required by the College Board (R), as well as commentary and guided questions to help students understand these complex texts.

An engaging introduction to psychology for a globally-focused course.

Written by a world-renowned team of psychologists and researchers, this globally-focused textbook spans the entire discipline of psychology - from the fundamental principles of psychology as a science, to more nuanced approaches in core disciplines such as cognitive, developmental, social and personality psychology. Woven together with engaging features, research boxes and activities that will help students to both think li...

Growth Mindsets are recognized as a powerful teaching and learning tool in the UK and this book offers clear guidance that is backed up by research and avoids quick fixes or suggestions with little evidence base. The text will appeal to teachers as a pragmatic and trusted guide to a well-known strategy proven to enhance learning.

This new texts supports trainee and beginning teachers to teach for, assess and evidence mastery through the use of high quality 'rich' lesson activities that allow for mastery level learning in primary science.

In this book, teacher, education consultant and researcher Jon Tibke fact-checks prevailing 'neuromyths' by shining a light on what scientific research is truly relevant for the classroom and exploring the current limits of our understanding.