Op de werkvloer maakt sterke communicatie het verschil tussen overtuigen en over het hoofd gezien worden. CommuniCraft is dé gids voor iedereen die helder, doeltreffend en professioneel wil communiceren, zowel schriftelijk als mondeling.

Dit boek helpt je op weg naar krachtige e-mails, overtuigende presentaties en effectieve vergaderingen en sollicitatiegesprekken. Het biedt concrete tips, voorbeelden en oefeningen – met de nodige aandacht voor correcte taal, maar zonder in droge theorie t...

You want to change the world? Turns out the system isn’t built for that.

The Social Designer’s Paradox is a candid, compelling companion for anyone trying to make change from within public systems.

Social designers step into government and institutions full of creativity, care, and bold ideas—only to meet the reality of bureaucracy, politics, outdated structures, and a whole different language. This book explores why people who want to shake things up often struggle in systems designed ...

From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have to be designed and managed to create the desired customer experience. This makes processes the architecture of services. Designing Customer Service Processes will discuss how service processes can be designed and improved to deliver the promised value proposition. This book is the sixth volume in the Winning in Service Markets Series by services marketing expert Joche...

Break Free from Outdated Thinking

Traditional strategies are no longer enough. In a world defined by complexity and rapid change, businesses and leaders need a new approach.

This book delivers exactly that: a bold blueprint for strategic innovation that blends design-based methods with powerful change theories to spark real transformation. Explore what it takes to drive innovation—from the right mindset and team dynamics to the collaborative conditions that enable deep, systemic change.

Fea...

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today...

Leadership isn't complicated keep it simple and make it count. This new edition of Steve Radcliffe's uniquely powerful, successful and practical framework will show you how to develop faster as a more confident and capable leader. This compact, instantly-applicable guide to developing leadership skills contains practical insights, straightforward actions and plain guidelines to accelerate your growth as a leader.

The framework is derived from expert coach Steve Radcliffe's work with real lead...

Uncover the hidden challenges of digital transformation and learn from what often goes unsaid.

Change and digital transformation is now a constant in organisations, but how do you do it successfully? Going Digital helps leaders and managers navigate the fast pace of change in today's workplace by focusing on the real day-to-day challenges that organisations are facing.

Organised thematically and covering AI, diversity, crises, and other topics, each chapter covers the story arc of what busi...

Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. You'll feel the benefits, and so will everyone around you.

It is one thing to have a great idea for a business. It is another altogether to convince a backer to give the green light. This book guides you to do just that.

The essential knowledge you need to write a winning business plan GÇô quickly and without fuss. With advice thatGÇÖs instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.

Learn MANAGEMENT YOUR Way with MGMT! Extensively updated to reflect the latest research in the field, MGMT makes concepts and theories accessible and relevant with timely, interesting examples of their applications at real businesses. Now available with MindTap, the digital learning solution designed to help you think and act like a manager. MGMT's easy-reference, textbook presents course content through visually engaging chapters as well as Chapter Review Cards that consolidate the best revi...