Teach the Principles of Economics, teach the World, and help students ACHIEVE.

In line with its title, Modern Principles, Cowen and Tabarroks book remains a top seller by incorporating up-to-date theories, data, and discussion and illustrating them with contemporary examples that reflect recent economic and theoretical advancements. This approach, delivered in Macmillan’s ACHIEVE platform, enables students to engage with the subject matter in a current and stimulating manner.

Three top Wall Street analysts reveal enduring lessons in sustainable success from the great industrial titans-the high-tech companies of their day-to the disruptors that now dominate the economy.Before Silicon Valley disrupted the world with new technologies and business models, America's industrial giants paved the way. Companies like General Electric, United Technologies, and Caterpillar were the Google and Amazon of their day, setting gold standards in innovation, growth, and profitabilit...

Gain the competitive edge by conducting a valuation of your company every year-quickly, accurately, and inexpensively

Companies that know their value at any given moment have a distinct competitive edge-especially these days, when adding digital capabilities can dramatically affect value. But most businesses drop the ball because traditional valuation is complex, time-consuming, and expensive.

Not anymore. Reed Phillips, Chairman of Oaklins International, one of the world's largest mid-market...

Harness the power of "zero transaction costs" to ensure long-term success in every new business propositionVeteran venture capitalist Dermot Berkery has come up with a completely new construct for spotting the great business propositions of tomorrow using fundamental economics-transaction cost economics-and he shares all his secrets with you in The Zero Transaction Cost Entrepreneur.Eliminating transaction costs between customers and businesses can transform the customer experience and unleas...

Introduction to Operations Research is the classic text on operations research. While building on the classic strengths of the text, the author continues to find new ways to make the text current and relevant to students. One way is by incorporating a wealth of state-of-the art, user-friendly software and more coverage of business applications than ever before. When the first co-author received the prestigious Expository Writing Award from INFORMS for the textbook, the award citation describe...

Designed for Business and Management students at all levels who need to understand how to apply the key concepts of accounting and finance in order to make better informed business decisions.

Presenting the developments in QRM since the publication of Rajan Suri's landmark text, Quick Response Manufacturing, this book illustrates how QRM can not only reduce lead times but also improve quality, reduce operating costs, and enable companies to gain a substantial market share. It explains how factories in advanced nations can us