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Studieboeken (966)

17,50
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Bestel

The Strategy Book:

How to think and act strategically to deliver outstanding results

2019 || Paperback || Max Mckeown || Pearson

Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.


Stra...

89,95
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Introduction to Operations and Supply Chain Management / 5h Edition

2021 || Paperback || Cecil Bozarth e.a. || Pearson || ook als eBook

For courses in operations and supply chain management. An integrated approach to operations and supply chain managementIntroduction to Operations and Supply Chain Management is an integrated, comprehensive introduction to both operations and supply chain management (SCM). The text remains engaging and brief while integrating all of the major concepts of both subjects in one cohesive source.

The 5th Edition contains updated content and thorough coverage of analytical tools and techniques that ...

77,45
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Procurement Principles and Management in the Digital Age / 12th edition

2021 || Paperback || Peter Baily e.a. || Pearson

Gain a comprehensive insight into the ideas and approaches to purchasing and procurement Now in its 12th edition, Procurement Principles and Management in the Digital Age by Baily, Farmer, Crocker and Jessop has been essential reading for practitioners and students of purchasing, procurement and supply chain management for nearly 50 years. The text has been updated to cover the continuous developments taking place in this field, and carefully balances emerging philosophies with proven and est...

29,95
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Business Model Shifts

Six Ways to Create New Value For Customers

2023 || Paperback || P Van Der Pijl || Wiley

Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face. Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights th...

69,95
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Intercultural Readiness

Four Competences for Working Across Cultures

2014 || Hardcover || U. Brinkmann e.a. || Macmillan

Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of 4 competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment and Managing Uncertainty.

69,95
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Excellence in Business Communication / 14th Global Edition

2023 || Paperback || John Thill e.a. || Pearson

Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence is the premier text for helping you hone and develop essential communication skills. The 14th Edition continues to set new standards for currency and innovation.

The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication ...

10,95
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The End of Average

How to Succeed in a World That Values Sameness

2017 || Paperback || Todd Rose || Penguin

'Must the tyranny of the group rule us from cradle to grave? Absolutely not, says Todd Rose in a subversive and readable introduction to what has been called the new science of the individual ... Readers will be moved' Abigail Zuger, The New York Times'Groundbreaking ... The man who can teach you how not to be average' Anna Hart, Daily Telegraph'Fascinating, engaging, and practical.

The End of Average will help everyone - and I mean everyone - live up to their potential' Amy Cuddy, author of ...

12,50
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The Entrepreneurial State

10th anniversary edition updated with a new preface

2018 || Paperback || Mariana Mazzucato || Penguin

Mariana Mazzucato is Professor in the Economics of Innovation and Public Value at University College London (UCL), where she is also Founder and Director of the Institute for Innovation and Public Purpose. Her widely published research focuses on the relationship between public policy, innovation, and economic growth and she advises policymakers around the world on how to steer innovation so that it produces growth that is more inclusive and sustainable. She is co-editor of Rethinking Capital...

79,99
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Selling and Sales Management / 11th Edition

2019 || Paperback || David Jobber e.a. || Pearson || ook als eBook

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.

The book continues to place emphasis on global aspects of ...

69,95
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Marketing Management / 4th European Edition

European Edition

2019 || Hardcover || Kevin Keller e.a. || Pearson

The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home.

* The inclusion of the work of prominent European academics...