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Studieboeken (878)
Customer Experience Branding
Driving Engagement Through Surprise and Innovation
2018 || Paperback || Thomas Gad || Kogan Page
The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them.
The secret of a brand's success often lies ...
Games of Strategy / 6th Edition
2025 || Paperback || Avinash K. Dixit e.a. || WW Norton Co
Invites all students to understand game theory
Profit Beyond Measure
Extraordinary Results Through Attention to Work and People
2019 || Paperback || H. Thomas Johnson || Simon & Schuster
Business Analytics / 5th Cengage International Edition
2024 || Paperback || Jeffrey Camm e.a. || Cengage Learning
Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann's best-selling BUSINESS ANALYTICS, CENGAGE INTERNATIONAL EDITION 5E. You master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills. Real examples and memorable visuals clearly illustrate data and results.
Step-by-step instructions guide you through using Excel, Tableau, R or the Python-based Orange data mining software to perform advanced ...
Economics for Today
2024 || Hardcover || Irvin (University of North Carolina Tucker || Cengage Learning, Inc
Fundamentals of Sustainable Development / 3rd edition
2020 || Paperback || Niko Roorda || Taylor & Francis
Fundamentals of Sustainable Development is an accessible and interdisciplinary textbook that introduces the concept of sustainable development to students from across the disciplines from economics, management, teacher education, arts and humanities to the natural and social sciences. The impact of development needs to be considered beyond the narrow focus of economic, ecological or social concerns. This new edition builds upon the second edition’s user-friendly and comprehensive overview o...
Microeconomics
Private & Public Choice
2024 || Paperback || James (Florida State University) Gwartney e.a. || Cengage Learning, Inc
Business and Professional Ethics
2024 || Paperback || Leonard J. (University of Toronto) Brooks e.a. || Cengage Learning, Inc
Content Rules
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
2024 || Paperback || Ann Handley e.a. || John Wiley & Sons Inc
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers.
Microeconomics, EMEA Edition
2020 || Paperback || David Besanko e.a. || Wiley
Microeconomics, 6th Edition gives students the most effective approach for learning microeconomic tools and concepts. This text provides an accessible, integrated structure with numerous practice problems, exercises, and engaging applications. Worked-out Learning-by-Doing problems, mathematical and graphical data, and verbal explanations enable business and economics majors to recognize significant data, patterns, and trends.
