Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...

This easy-to-read guidebook helps marketers and health communicators alike understand the COVID-19 pandemic, learn from it, and plan for future emergencies that may require a need to draw on the same set of skills.

Commemorating the 250th anniversary of James Mill’s birth and the 150th of John Stuart Mill’s death, this volume analyses the Mills’ discussions on topics such environment, gender, education, ethics, and lifestyle.

This book deals with the basics of Research Methodology (RM) for Business Research and statistical analysis for dealing with data using two software: R (a free statistical analysis environment) and MS-Excel.

Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective. By avoiding unnecessary jargon and focusing on the essentials, this book offers a crucial breakdown of an often overly-complex subject area.

Why are some parts of the world poor today, while others are rich? At which point in time did they diverge, and what were the reasons? These core questions are addressed in a concise and accessible introduction to global economic development since 1500. Leading economic historians from across the globe provide overviews of major world regions together with global comparison chapters and case studies highlighting key themes, individuals, processes and events. Utilising a set of common developm...

Graphic tools and visual solutions for team building and development Visual Teams uses visual tools and methods to help teams both face-to-face and virtual reach high performance in today's work environment. As teams become more and more global and distributed, visualization provides an important channel of communication one that opens up the group's mind to improving work systems and processes by understanding relationships, interconnections, and big picture contexts. Visual Teams shares bes...

Decision Analysis for Management Judgment is unique in its breadth of coverage of decision analysis methods. It covers both the psychological problems that are associated with unaided managerial decision making and the decision analysis methods designed to overcome them.

This latest edition has been fully revised and updated and includes a number of changes to reflect the latest developments in the field.

The latest edition of the gold-standard guide for leadership development

In the new seventh edition of The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations, best-selling leadership authors and business scholars James Kouzes and Barry Posner deliver an essential strategic playbook for effective leadership. The book's actionable advice is grounded in robust research and deep insights into the complex interpersonal dynamics of the workplace.

Premier authorities in t...