An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive.

This new edition introduces the fundamental concepts of wastewater treatment, followed by engineering design of unit processes for sustainable treatment of municipal wastewater and resource recovery. It covers history, current practices, emerging concerns and pertinent regulations for this important area of engineering.

The 2nd edition of Fundamentals of Wastewater Treatment and Design introduces readers to the fundamental concepts of wastewater treatment, followed by engineering design of un...

A high-yield, abridged version of the bestselling guide to general anesthesia and perioperative medicine Drawing from the trusted classic, Morgan and Mikhail's Clinical Anesthesiology Handbook has been pared down to the most essential information needed by anesthesia practitioners. The Handbook provides condensed, practical content relevant to clinical anesthesiology practice, covering topics within preoperative, intraoperative, and postoperative care. Many tables and figures have been retain...

Beyond Multiple Linear Regression: Applied Generalized Linear Models and Multilevel Models in R is designed for undergraduate students who have successfully completed a multiple linear regression course, helping them develop an expanded modeling toolkit that includes non-normal responses and correlated structure. Even though there is no mathematical prerequisite, the authors still introduce fairly sophisticated topics such as likelihood theory, zero-inflated Poisson, and parametric bootstrapp...

Genetics: A Conceptual Approach engages students by focusing on the big picture of genetics concepts and how those concepts connect to one another. The Seventh Edition Digital Update continues its mission by expanding upon the pedagogy, tools, and online resources that have made this title so successful.

New question types, more learning guidelines for students, and an updated art program round out a powerful text, and improvements to the online resources in Macmillan Learning’s Achieve giv...

Introduces both classical and contemporary sociological theory in a single comprehensive volume Introduction to Sociological Theory helps undergraduate and graduate students appreciate the diverse perspectives found in sociological analysis, apply theoretical concepts to contemporary issues, and think analytically about everyday occurrences beyond the classroom. Covering a diverse range of theorists and conceptual frameworks, this easily accessible textbook integrates carefully selected prima...

Master the core subject principles of business operations and processes Operations and Process Management 7th edition is the ultimate text for those wishing to successfully manage business operations, equipping you with the critical and practical tools to manage business operations successfully. A must-read textbook for students who want to embark on a career in the field of operations, it approaches each topic from a managerial perspective, providing a relevant, real-world understanding of t...

Financial Accounting for Managers gives the flexibility to emphasize or deemphasize debits and credits in an undergraduate or graduate course by providing a modular structure to fit different course lengths, approaches, and assignments that can be easily filtered to fit the needs of individual instructor teaching styles. Each business transaction throughout the text is illustrated with its effects on the balance sheet and income statement. The focus prepares students to be business managers w...

Samovar/Porter/McDaniel’s COMMUNICATION BETWEEN CULTURES, 10th Edition, details of the importance of intercultural communication skills. World-wide examples explain the complexity of communicating across cultures and which components need to be understood to be successful. Topics include understanding communication, culture and the role of history, religion, concepts of family and identity formation, professional contexts and ethics. The text personalizes themes and demonstrates the relevan...

A thoroughly updated edition of a beloved classic that has guided generations of researchers in conducting effective and meaningful research. With more than a million copies sold since its first publication, The Craft of Research has helped generations of researchers at every level--from high-school students and first-year undergraduates to advanced graduate students to researchers in business and government. Conceived by seasoned researchers and educators Wayne C. Booth, Gregory G. Colomb, ...