Der Trainingsband macht mit den Inhalten und dem Format der neuen Prüfung Zertifikat B1 vertraut, erklärt, worauf es in der Prüfung ankommt, und gibt authentisches Übungsmaterial an die Hand.

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.

Secondly, their brand equity is responsible for a massive percentage of their firm's market...

"In this compact and lively book, Jeff Kingston - one of the most lucid analysts of Japan today - takes readers on a fascinating journey through this country's contemporary history, exploring the key developments and forces, both at home and abroad, that are shaping Japan in the 21st century"--

One of the most groundbreaking sociology texts of the 20th century, Howard S. Becker's Outsiders revolutionized the study of social deviance. Howard S.

Becker's Outsiders broke new ground in the early 1960s-and the ideas it proposed and problems it raised are still argued about and inspiring research internationally. In this new edition, Becker includes two lengthy essays, unpublished until now, that add fresh material for thought and discussion. "Why Was Outsiders a Hit? Why Is It Still a Hi...

Geallieerde bommen maakten méér slachtoffers in Rotterdam dan de Duitse bommen op 14 mei 1940. Dit leed is extra moeilijk te bevatten, omdat het werd aangericht door onze latere bevrijders.

Tijdens de Tweede Wereldoorlog werd de regio Rotterdam meer dan driehonderd keer gebombardeerd door de Britse en Amerikaanse luchtmachten. Dit boek werpt nieuw licht op het verwoestende bombardement van 31 maart 1943 op Rotterdam-West, en ook op de talrijke nachtelijke bomafworpen tussen 1940 en 1942, di...

By investigating thousands of descriptions of epidemics reaching back before the fifth-century-BCE Plague of Athens to the distrust and violence that erupted with Ebola in 2014, Epidemics challenges a dominant hypothesis in the study of epidemics, that invariably across time and space, epidemics provoked hatred, blaming of the 'other', and victimizing bearers of epidemic diseases, particularly when diseases were mysterious, without known cures or preventivemeasures, as with AIDS during the la...

This is an essential introductory to liturgy for both ordinands and trainee lay readers - indeed for anyone who finds themselves having to plan or lead public worship. Well-known worship writer and speaker Mark Earey has written this book both for lovers and loathers of liturgical worship - and for those who want to discover it for the first time. This updated and enlarged second edition now includes:* How liturgy works as ritual;* The use of liturgy in different traditions; * The shape of th...

This book is available as open access through the Bloomsbury Open programme and is available on www.bloomsburycollections.com. Sociolinguistic evidence is an undervalued resource for social theory. In this book, Jan Blommaert uses contemporary sociolinguistic insights to develop a new sociological imagination, exploring how we construct and operate in online spaces, and what the implications of this are for offline social practice.

Taking Emile Durkheim's concept of the 'social fact' (social ...

Leading the reader from the fundamental principles of inorganic chemistry, right through to cutting-edge research at the forefront of the subject, Inorganic Chemistry, Seventh Edition is the ideal course companion for the duration of a student's degree. The authors have drawn upon their extensive teaching and research experience to update this text; the seventh edition retains the much-praised clarity of style and layout from previous editions, while offering an enhanced section on 'expanding...