Wanneer gebrainstormd wordt over een nieuwe marketing- of bedrijfsstrategie, is het fijn als er beproefde modellen beschikbaar zijn, zodat geen belangrijke zaken over het hoofd worden gezien en het proces zo gestructureerd mogelijk verloopt.

Ook deze derde, volledig herziene druk van Een praktische kijk op marketing- en strategiemodellen (inmiddels al 15.000 exemplaren verkocht) biedt een unieke mix van klassieke, beproefde modellen en recente, baanbrekende modellen, die zo zijn beschreven dat...

‘Inventarisatie (mond)gezondheidsproblemen van ouderen’ is een praktisch boek over de integrale zorg voor ouderen met het accent op de mondzorg. De inhoud richt zich vooral op tandartsen en mondhygiënisten die de zorgverlening aan (kwetsbare) ouderen willen verbeteren. Aan de hand van een gestandaardiseerde probleeminventarisatie komen onderwerpen aan de orde die voor de hedendaagse praktijkvoering vereist zijn. Zorgverlenen aan ouderen begint bij kennis en inzicht. Mondzorgverleners zul...

Practical hands-on knowledge in the operational use of electronic chart display and information systems (ECDIS). The guide gives an overview of the principles of ECDIS navigation.

This concise guide explains the history, theory, potential, application, and limitations of Artificial Intelligence. Boden shows how research into AI has shed light on the working of human and animal minds, and she considers the philosophical challenges AI raises: could programs ever be really intelligent, creative or even conscious?

The words you need to communicate with confidence. Vocabulary explanations and practice for upper-intermediate level (B2) learners of English. Perfect for both self-study and classroom activities.

Quickly expand your vocabulary with over 100 units of easy to understand explanations and practice exercises. Also inside the book is a code for an ebook. This is the same as the printed book, but with audio so that you can listen to new words as well as reading them.

The ebook is online for Windows...

How do plants, animals, and humans manage to survive and adapt to the urban environment? This book provides a comprehensive coverage of biological matters related to urban environments presenting both the conceptual and theoretical underpinnings, and practical examples required to understand and address the challenges presented by this novel environment. The Biology of Urban Environments focusses on urban denizens: species (both domesticated and non-domesticated) that live for all or part of ...

Why do most digital work environments slow employees down? Many organizations have lost control of the digital workplace to uncoordinated organic growth. If you're looking for tools to get back in the driver's seat and maximize value creation, then Digital Workplace Strategy & Design is just what the doctor ordered. With its ready-to-use templates and real-world examples, you will be primed to master the digital workplace and unlock the enormous potential of a holistic, iterative, and use...

The beautiful and heartbreaking new novel from Sarah Winman, author of the international bestseller WHEN GOD WAS A RABBIT.'Her best novel to date' Observer'An exquisitely crafted tale of love and loss' Guardian'A marvel' Sunday Express'Astoundingly beautiful' Matt HaigIt begins with a painting won in a raffle: fifteen sunflowers, hung on the wall by a woman who believes that men and boys are capable of beautiful things.And then there are two boys, Ellis and Michael,who are inseparable.And the...

The 9th iteration of this go-to textbook on contemporary Russian politics offers comprehensive and critical discussion of the country's most recent developments, providing substantive coverage of the key areas in domestic and foreign Russian politics. Ranging from established topics such as executive leadership, parties and elections, to newer issues of national identity, protest, and Russia and Greater Eurasia, it reflects the changing nature of Russian politics in a globalising world define...