Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industriesFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John LewisCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media infl...

Mapped to the 2021 RPS Competency Framework and 2018 NMC Standards, this concise book introduces all aspects of nurse prescribing in clear, straightforward terms.

This book provides students with a comprehensive and critical look at the EYFS curriculum.

A Super Quick guide to thinking critically, from reasoning and arguments to spotting bias and avoiding information overload.

Practical guidance for nurses and health professionals on using psychology to help patients improve their health and wellbeing and cope with illness.

This is the ultimate book on what is now an established methodology in teaching the fundamentals of communication to children and adults who have severe learning difficulties or autism.

Inspiring and supporting students to become an insightful, creative and professional teacher of primary English.

In the Third Edition of The Psychology Research Handbook expert researchers provide graduate students and research assistants with a comprehensive framework for conducting psychology research. The book is organized around the idea of a "research script," following the step-by-step process of planning, design, data collection, analysis, and dissemination.

Covering the entire research process - from theory through data collection and analysis to writing up the project - this book offers an easy-to-follow introduction to qualitative methods in nursing and healthcare.