This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

Guides nursing and healthcare students through the concept of evidence-based practice, explaining what it is, why it is important and providing practical guidance on its utilisation in clinical practice.

Mapped to the 2018 NMC Standards, this book explores core nursing knowledge, skills and attributes through the lens of diversity, from assessment and care planning to effective communication and person-centred care.

Research Methods in the Social and Health Sciences gives students a thorough and thoughtful introduction to the entire research process from start to finish, covering qualitative and quantitative research throughout. It lays out each step, from the literature review to ethical research to individual methods and dissemination of research.

Communicating the excitement and importance of criminal justice research, this practical and comprehensive book shows students how to perform and understand statistical analyses, while helping them recognize the connection between statistical analyses used in everyday life and their importance to criminology and criminal justice. This updated Fifth Edition is packed with real-world case studies and contemporary examples utilizing the most current crime data and empirical research available. E...

Taking an interdisciplinary approach, this seventh edition explores the ethical challenges of leadership, helping the reader make ethical decisions, lead with integrity and create an ethical culture.

This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.

This book explains 'big ideas' in mathematics in simple terms supported by classroom examples to show how they can be applied in primary schools to enable learning.