From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

Organizational Behavior: A Skill-Building Approach, Third Edition examines how individual characteristics, group dynamics, and organizational factors affect performance, motivation, and job satisfaction, providing students with a holistic understanding of OB. Translating the latest research into practical applications and best practices, authors Christopher P. Neck, Jeffery D. Houghton, and Emma Murray unpack how managers can develop their managerial skills to unleash the potential of their e...

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.

"Designing research is about making decisions to transform an idea into a plan that can provide answers to a research problem or question. Thinking about, and then making these decisions results in the research design – the plan that will be followed to conduct the research and answer the question. This text engages in a dialogue with the reader, providing a serious but accessible introduction to research design, for use as a guide when designing your own research or when reading the resear...

This introductory text provides readers with a robust understanding of tourism and its industries, including how destinations are developed, marketed and managed, and how tourism impacts communities, environments and economies. The authors discuss the critical issues affecting 21st century tourism, such as sustainability, the climate crisis, globalisation, community, technology, the environment and the sharing economy. The text has been fully updated in light of the Covid-19 pandemic and its ...

Organizational Behavior: A Skill-Building Approach examines how individual characteristics, group dynamics, and organizational factors affect performance, motivation, and job satisfaction, providing students with a holistic understanding of OB. Packed with critical thinking opportunities, experiential exercises, and real-world case studies, Organizational Behavior provides students with a fun, hands-on introduction to the fascinating world of OB.

Written for busy teachers, trainers, managers and students, this 'dip-in, dip-out' guide makes understanding theories of learning accessible and practical.

This book builds your understanding so you can confidently consume research and conduct your own nursing or midwifery research project.

Guides nursing and healthcare students through the concept of evidence-based practice, explaining what it is, why it is important and providing practical guidance on its utilisation in clinical practice.