With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your m...

For courses in introductory statistics.

Classic, yet contemporary; theoretical, yet applied—McClave & Sincich’s Statistics gives you the best of both worlds. This text offers a trusted, comprehensive introduction to statistics that emphasises inference and integrates real data throughout. The authors stress the development of statistical thinking, the assessment of credibility, and value of the inferences made from data. This edition is extensively revised with an eye on clearer, more con...

The Systems Modeling Language (SysML) extends UML with powerful systems engineering capabilities for modeling a wider spectrum of systems and capturing all aspects of a system's design. SysML Distilled is the first clear, concise guide for everyone who wants to start creating effective SysML models. (Drawing on his pioneering experience at Lockheed Martin and NASA, Lenny Delligatti illuminates SysML's core components and provides practical advice to help you create good models and good designs.

Delligatti begins with an easy-to-understand overview of Model-Based Systems Engineering (MBSE) and an explanation of how SysML enables effective system specification, analysis, design, optimization, verification, and validation. Next, he shows how to use all nine types of SysML diagrams, even if you have no previous experience with modeling languages. A case study running through the text demonstrates the use of SysML in modeling a complex, real-world sociotechnical syste...

Practical skills form the cornerstone of chemistry. However, the diversity of skills required in the laboratory means that a student's experience may be limited. While some techniques do require specific skills, many of them are transferable generic skills that are required throughout the subject area.

Limited time constraints of the modern curriculum often preclude or minimise laboratory time. Practical Skills in Chemistry 3rd edition provides a general guidance for use in and out of practic...

For courses in Software Engineering, Software Development, or Object-Oriented Design and Analysis at the Junior/Senior or Graduate level. This text can also be utilized in short technical courses or in short, intensive management courses. Shows students how to use both the principles of software engineering and the practices of various object-oriented tools, processes, and products.

Using a step-by-step case study to illustrate the concepts and topics in each chapter, Bruegge and Dutoit empha...

This very successful textbook explores change and how it relates to the complexities of organizational life, and puts an emphasis on applying the theory to practice. Now significantly updated and in its 6th edition, Organizational Change reflects a rapidly changing world and considers 'how change has changed'. The book is structured in three parts.

The first part considers the causes and nature of change. Part two opens up the organization to expand on issues of structuring for change, the cu...

For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication. Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.

For an undergraduate introductory level course in humanities. An introduction to the world's major civilizations. This Fourth Edition is an introduction to the world's major civilizations-to their artistic achievements, their history, and their cultures.

Through an integrated approach to the humanities, Arts and Culture offers an opportunity to view works of art, read literature, and listen to music in historical and cultural contexts. In studying the humanities, we focus our attention on wor...

Focus on the fundamentals and help students see connections between problem types

Richard Wolfson’s Essential University Physics is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications in an affordable and streamlined text. The book teaches sound problem-solving strategies and emphasizes conceptual understanding, using features such as annotated figures and step-by-step problem-solving strategies. Realizing ...

Statics and Mechanics of Materials, 6th Edition in SI Units, features a thorough presentation of the theory and applications of the most fundamental topics of two important branches of mechanics. This title is a combination of two of the author’s bestselling texts, Engineering Mechanics: Statics and Mechanics of Materials, with a firm focus on concepts that are commonly encountered in engineering practice. The text empowers students to succeed by drawing upon Professor Hibbeler's decades of...