Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

This text aims to be useful and relevant for student nurses from all backgrounds with a range of professional aspirations. It demonstrates the importance of psychology in both the nursing role and in health care in general.

For courses in English Composition. The gold standard of handbooks - unmatched in accuracy, currency, and reliability The Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available-with grammar coverage that is second to none. With detailed discussions of critical read...

For one- or two-semester undergraduate courses in operating systems for computer science, computer engineering, and electrical engineering majors An introduction to operating systems with up-to-date and comprehensive coverageNow in its 9th Edition, Operating Systems: Internals and Design Principles provides a comprehensive, unified introduction to operating systems topics aimed at computer science, computer engineering, and electrical engineering majors. Author William Stallings emphasizes bo...

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

Events Management 1e John Beech, Sebastian Kaiser and Robert Kaspar The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. This book will enable you to: * Manage the financial aspects of events ma...

The C++11 standard allows programmers to express ideas more clearly, simply, and directly, and to write faster, more efficient code. Bjarne Stroustrup, the designer and original implementer of C++, thoroughly covers the details of this language and its use in his definitive reference, The C++ Programming Language, Fourth Edition. In A Tour of C++, Stroustrup excerpts the overview chapters from that complete reference, expanding and enhancing them to give an experienced programmer-in just a fe...