Games live and die commercially on the player experience. Games User Research is collectively the way we optimise the quality of the user experience (UX) in games, working with all aspects of a game from the mechanics and interface, visuals and art, interaction and progression, making sure every element works in concert and supports the game UX. This means that Games User Research is essential and integral to the production of games and to shape the experience of players.

Today, Games User Re...

Responding to the most recent global challenges by analysing data from new events, and developing new policy examples, the eighth edition of Macroeconomics: A European Text continues to provide a comprehensive and modern analysis of macroeconomic theories. While retaining their focus on those features that characterise the European economy, the authors explore matters surrounding the global financial crisis, the European debt crisis, and the most recent effects of the Covid-19 pandemic on bot...

Make discussion work easy for students with Bookworms Club. These collections of graded short stories have been specially selected for Reading Circles - small groups of students who meet to talk about stories. With role sheets to help students prepare for the discussions, and stimulating graded stories, Bookworms Club provides the magic formula for getting students to talk in English.

Covering both trade and international finance, this innovative text provides a thoroughly up-do-date and comprehensive treatment of each area. Throughout, the theory is illustrated with empirical evidence and an abundance of relevant case studies. It includes an online study guide.

This succinct introduction uses a precise style, clear structure, and engaging narrative approach to inspire a sophisticated understanding of the subject. Schütze breaks down the core material required for study of EU law, and equips students to continue their learning with an analytical eye.

Biomedical scientists are the foundation of modern healthcare, from cancer screening to diagnosing HIV, from blood transfusion for surgery to food poisoning and infection control. Without biomedical scientists the diagnosis of disease, the evaluation of the effectiveness of treatment, and research into the causes and cures of disease would not be possible. The Fundamentals of Biomedical Science series has been written to reflect the challenges of practicing biomedical science today.

Neuroanatomy through Clinical Cases is widely acclaimed for bringing a pioneering interactive approach to the teaching of neuroanatomy. The book uses over 100 actual clinical cases and high-quality radiologic images to bring the subject to life. The third edition is fully updated with the latest advances in the field, and includes several exciting new cases.

This approach allows students to appreciate the clinical relevance of structural details as they arebeing learned, and to integrate know...

Oxford EAP develops the essential skills and academic language for learners who are preparing to study in English at university level, from foundation courses to postgraduate research. With authentic content from Oxford textbooks and videos of lecture extracts, Oxford EAP is an ideal course for learners from a wide range of disciplines. Its clear structure and user-friendly approach make it an ideal resource for experienced EAP tutors as well as teachers who are starting out in the field.

Professional organizations - such as accounting and consulting firms, law firms, and investment banks - are fundamental to the functioning of the global economy. Yet many of the most powerful are notoriously private. This book uncovers the complex, messy, and surprisingly emotional challenges of leading professional organizations - revealing the realities that lies beneath the 'professional' surface which these organizations present to the outside world.

Individual professionals - highly educ...

Seventy years ago, Erwin Schrodinger posed a profound question: 'What is life, and how did it emerge from non-life?' This problem has puzzled biologists and physical scientists ever since. Living things are hugely complex and have unique properties, such as self-maintenance and apparently purposeful behaviour which we do not see in inert matter. So how does chemistry give rise to biology? What could have led the first replicating molecules up such a path? Now, developments in the emerging fie...