We are pleased to present this Global Edition, which has been developed specifically to be innovative while teaching students in a clear, unbiased way. It builds upon the tradition of leadership by sticking to three main goals:

Help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and policy alternatives.

Help the student understand and apply the economic perspective and reason accurately and objectively about economic ...

Moore and Parker’s Critical Thinking is not about critical thinking as much as it is a text in critical thinking. It provides guided practice through hundreds of exercises and examples, to help students apply content and think critically themselves. With an enjoyable, concise reading style and a visually clear layout, Critical Thinking trains students to improve information acquisition skills, recognize dubious claims, and hone critically important skills.

The authors’ expanded coverage o...

"The book's structure permits the incorporation of a great deal of clinical information, much of it representing the integration of modern molecular genetics and brain imaging with neuropharmacology"--

From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and w...

Personality psychology is a field devoted to the study of all that it means to be human, and with Personality Psychology 8e, Larsen and Buss capture the excitement of the discipline. This text is unique in two significant ways. First, rather than arranging their text around the traditional grand theories of personality, Larsen and Buss instead used a framework of six domains of knowledge about personality functioning: the dispositional domain, the biological domain, the intrapsychic domain, t...

Students are often overwhelmed by the amount of information presented in the introductory financial accounting course, while instructors want their students to grasp the big picture of the role financial accounting plays in business. Fundamentals of Financial Accounting Concepts takes a unique approach to building accounting skills, focusing students on the impact business transactions have on financial statements while maintaining a more traditional use of debits and credits. With this metho...

Economics is all around us. It influences our daily lives, our society, political decisions, environmentalconcerns and the future we leave for our children. The twelfth edition of Economics by David Begg andGianluigi Vernasca is a focused toolkit for studying economics.

It enables the reader to understand howeconomics underpins the world we live in, by presenting the economic theory in a clear and accessibleway and applying it to real world situations. This new edition has been revised and up...