Following the publication of the Dutch edition of this book in 2002, Brand Design has become a household name in many boardrooms and educational courses. Ruud Boer's model of Brand Design has guided over 30,000 marketers in shaping and designing brands. With the introduction of this new edition, marketing students and professionals can also benefit from a conceptual map of Brand Design in English!

This well-illustrated book is comprehensive, encompassing a diversity of practical examples of p...

This book charts Dutch arbitration law for users of international arbitration rules who find themselves in Dutch waters. It also includes a chapter on the new NAI Arbitration Rules, designed for non-Dutch users.

This book analyzes the expansion of the Anatolian livestock trade, focusing on sheep and cattle, during the nineteenth and early twentieth centuries— a period marked by significant changes in state policies, society and environment. It examines the impact of these changes on both human and non-human actors, maps trade routes and networks, and explores their transformations over time, thereby contributing to the literature on Ottoman environmental and socioeconomic history.

The book identif...

Over the past decades, large amounts of data about carabids have been collected in the Netherlands, initially for the purpose of creating distribution maps for the country. In addition to information from collections and faunistic publications, a significant amount of data came from ecological studies using pitfall traps. Because of the rich tradition of carabidological research in the Netherlands, an exceptionally large database of these pitfall data is available. The database is a mix of ap...

Inner Stance is geschreven door Dusan Djukich, uitgegeven door Straight-Line Leadership International.

Eindelijk is het zover. Het allereerste Inner Stance boek, geschreven door de legendarische coach Dusan Djukich, is vanaf nu in het Engels verkrijgbaar. Dit boek is bedoeld om de koers van je eigen leven te bepalen. Het heft terug in handen te nemen.

In dit boek zet de auteur diverse distincties uiteen die direct verbonden zijn met prestaties in het leven en het bedrijfsleven. Deze distincti...

The essential guide to the complex, fascinating world of Chinese myths: retelling the stories and exploring their significance in Chinese culture.

This is a concise and entertaining guide to the complex tradition of Chinese mythology. While many around the world are familiar with some aspects of Chinese myth - through Chinese New Year festivities or the classic adventures of the Monkey King in Journey to the West - few outside of China understand the richness of Chinese mythology, ...

Discusses the Structure and Properties of Materials and How These Materials Are Used in Diverse ApplicationsBuilding on undergraduate students’ backgrounds in mathematics, science, and engineering, Introduction to the Physics and Chemistry of Materials provides the foundation needed for more advanced work in materials science. Ideal for a two-semester course, the text focuses on chemical bonding, crystal structure, mechanical properties, phase transformations, and materials processing for t...

In 2014, the global market leader in advanced chipmaking machines ASML joined forces with NWO, AMOLF, the University of Amsterdam, and Vrije Universiteit to establish a new research institute in the Netherlands: the Advanced Research Center for Nanolithography (ARCNL). ARCNL represents a unique form of public-private collaboration in science, aligned with a political climate that actively encouraged partnerships between academia and industry. How did this collaboration come into being, and ho...

Structuring for Extreme Revenue Growth: Quickly monetize your biggest opportunity.

● Wat is het geheim van extreme omzetgroei?

● Hoe ga je dit kwartaal wel je groeidoelstellingen halen?

● Op welke manier kan je financials in staat stellen om je groei te versnellen?

● Hoe vind ik mezelf constant opnieuw uit, terwijl mijn omzet blijft groeien?

● Hoe zorg je er voor dat de groeiprincipes uit Sillicon Valley ook daadwerkelijk toepasbaar zijn voor jouw bedrijf en niet alleen maar leuke t...