Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals’ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.

From the Middle Ages to the twenty-first century, The Norton Anthology of English Literature, Eleventh Edition, showcases exciting new authors, works, and textual clusters that demonstrate the relevance of literature to contemporary students and trace the creative arc that has yielded the ever-changing and ever-fascinating body of material called English literature. This anthology offers the experience of literature as part of the world—not apart from it. It is also now available in ebook f...

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the mo...

The updated third edition of this book scrutinizes anew the history of anthropological theory. Covering key concepts and theorists in a lively style, Engaging Anthropological Theory examines the historical context of anthropological ideas and the contested nature of anthropology itself.

Dym, Little and Orwin's Engineering Design: A Project-Based Introduction, 4th Edition gets students actively involved with conceptual design methods and project management tools. The book helps students acquire design skills as they experience the activity of design by doing design projects.

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

This best-selling textbook continues to lead the way in providing an approachable and wide-ranging introduction to politics. It covers the key concepts, theories and debates, actors and institutions that drive politics, exploring their application and relevance to contemporary political developments. This sixth edition's new co-author, Matthew Laing, builds on previous editions and provides significant revisions to chapters covering populism, elections, global policing, security and governanc...

Topically organized and written in a conversational tone, Infancy: The Development of the Whole Child unites cutting-edge theories and research to illustrate the development of the whole child from birth to age three.

Improve your students' writing with The Writing Revolution 2.0, a timely update to the globally successful writing guide The Writing Revolution (TWR) provides a clear method of instruction that you can use no matter what subject or grade level you teach. Used by hundreds of thousands of teachers, this model, also known as The Hochman Method, implements targeted techniques to help all students develop the writing and thinking skills they need most. In this Second Edition, the authors provide ...

The goal of this third edition of Nonlinear Dynamics and Chaos: With Applications to Physics, Biology, Chemistry, and Engineering is the same as previous editions: to provide a good foundation - and a joyful experience - for anyone who’d like to learn about nonlinear dynamics and chaos from an applied perspective. The presentation stresses analytical methods, concrete examples, and geometric intuition. The theory is developed systematically, starting with first-order differential equations ...