Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking."

--HERMANN SIMON, Founder and Chairman, Simon-Kucher "Virtual, immersive worlds are rising fast. Old models won't work in these new realities. Marketing 6.0...

Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann's best-selling BUSINESS ANALYTICS, 5E. You master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills. Real examples and memorable visuals clearly illustrate data and results.

Step-by-step instructions guide you through using Excel, Tableau, R or the Python-based Orange data mining software to perform advanced analytics. Practical, relevant...

The Secret Is in the Numbers

There’s a common belief in the hospitality industry that the financials are best left to professionals who can sort out the complex interplay between the different departments of a hotel. This idea is just a myth—one you can bust wide open with this book. Having confidence and knowledge around the financials is the key to a successful hotel career and—to a very large extent—your own personal prosperity.

This book is about the business of hotels. It's writt...

The definitive guide to contemporary and historical graphic design for designers and creatives. Designer, writer and lecturer Theo Inglis takes readers through the story, theory, and practice of graphic design, from its historical origins up to the present. Chapters on typography and mediums provide an extensive exploration of how each has been utilized and revolutionized through the years.

Extensively illustrated with both historical and contemporary examples, each topic is divided into conc...

Awarded the Literature Prize of the VCIThis comprehensive textbook describes the synthesis, characterization and technical and engineering applications of polymers. Polymers are unique molecules and have properties different from any other class of materials. We encounter them in everyday life, not only in the form of the well-known, large-volume plastics such as PE or PP or the many other special polymers, some of which are very specifically modified but also in nature as polymeric biomolecu...

This Handbook provides a state-of-the-art review of research on environmental policy and governance. The Routledge Handbook of Environmental Policy has a strong focus on new problem structures – a perspective that emphasizes the preconditions and processes of environmental policymaking – and a comparative approach that covers all levels of local, national, and global policymaking. The volume examines the different conditions under which environmental policymaking takes place in different ...

This text is an introduction to learning and teaching in the post compulsory sector, going further than other texts in its exploration of the sector.

This reader-friendly and accessible text introduces 50 assessment approaches for use and adaptation in any learning environment.

Exploring how ideas and concepts from psychology can be applied smartly to the classroom to meet the needs of different learners.

This new academic writing guide coaches you through the trials and tribulations of transitioning to postgraduate studies from undergraduate study.