Operations may not run the world, but it makes the world run! To truly understand the way a business operates, you need to get your hands dirty -- that's how you get to appreciate what's actually happening within an organization. Looking inside for the answers is what Operations Management is all about. Learn from world-leading experts Nigel Slack, Alistair Brandon-Jones and Nicola Burgess and benefit from their wealth of experience helping improve businesses of all shapes and sizes.

Strategi...

For courses in Organic Chemistry Engage students in complex problem solving with unparalleled pedagogy Wade & Simek's Organic Chemistry focuses students on the fundamental reasoning and principles of organic chemistry without compromising the conceptual underpinnings and clear explanations needed to prevent memorization. The authors' hallmark student-oriented approach to problem-solving directs students to the individual steps of each reaction, shows how the steps contribute to the overall re...

An accessible guide for students helping them understand and pass the NEW Preparing to Teach in the Lifelong Learning Sector assessments.

- Based on the popular Grondslagen van de Marketing;

- includes the latest digital marketing topics and trends;

- offers an European perspective, embedded in a global context.

Marketing Fundamentals is the English-language edition of Grondslagen van de marketing, the most influential Dutch book about marketing. Over de last 25 years it has inspired many students in the Netherlands and spiked their enthusiasm for marketing. This bestseller by Dr. Bronis Verhage – Professor of Marketing at Ge...

People who cannot draw well usually think that professional sketching is a complex and difficult process. However, with this book you will see that even the most complex sketches are just a structure of very simple, yet confidently drawn segments built on each other. It shows which features make drawings look professional and how you can implement those in your own sketches.

The Exceptionally Simple Theory of Sketching - Extended Edition provides you with a very short course, which does not t...

Newborn brands are like babies, you can be very proud of it and feel great love for it. They can also take up all your time and give you sleepless nights. This doesn’t matter, if they grow up to be big (and strong), it was all worth it. To prepare children for the big world, you have to help them develop their personalities, let them get the best out of their DNA.

The same goes for a newborn brand, successfully nurturing a project is an all-encompassing process. There’s a lot that comes w...

Brigid Laffan on her lecture 'Can Collective Power Europe Emerge from Putin’s War?':

‘On 24 February 2022, the post-war international order ended, as did the 1989 peace dividend. A major nuclear power, Russia, invaded its neighbour Ukraine, targeting civilians, reducing urban centres to a rubble and triggering a major displacement of people in Europe. For the European Union (EU) and the wider community of democracies, this is a critical juncture with implications for the security and poli...

Kritisch denken is een van de grootste lacunes in ons onderwijs. Zin van onzin leren scheiden is van enorm belang in het informatietijdperk waarin we leven. Dit boek helpt je op systematische wijze inzicht te krijgen in en komaf te maken met de belangrijkste denkfouten die elke mens spontaan maakt. Het helpt je ook drogredenen en onbetrouwbare informatie te ontmaskeren.

Naast inzicht in wat kritisch en wetenschappelijk denken inhoudt, kom je ook meer te weten over wat wetenschap betrouwbaar m...

Every university is a community of ambitious people. People who love challenges and see new opportunities. A university is part of a society: it tries to understand it to contribute to its wellbeing. How can we do that in today’s world? When can we say that a university is ‘good’? And how can we explain to society what the university is good for? These are the questions that the contributors to this volume tackle in their critical reflections.

The reflection on the university does not t...

Georg Marggrafe (1610-1643) is today hailed as the principal author of an influential account of the natural history of Northern Brazil and as compiler of the first accurate map of the area, which is considered as one of the most elegant products of seventeenth-century Dutch cartography. But initial he had the ambition to become known in astronomy. With the support Johan Maurits van Nassau-Siegen, then governor-general of colonial Dutch Brazil, he built in Recife the first European-style astr...