Unlike other books available on the market, this combines rigorous academic theory with practical insights, making it both suitable for students and practitioners at the intersection between digital transformation, marketing and strategy implementation; Provides insights from contributors from GE, Volvo, Adobe, Siemens, DHL, Thales and other companies known for their exceptional abilities to drive profits via digital transformation; Practical steps to drive profits via digital strategy implem...

The subject of sustainability transitions has, in the past decade or so, become an established research field for academics, policy makers and practitioners alike. In this volume we further advance this line of inquiry with a special reference

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

The book provides both practical and managerial implications of cyber security that also supports business intelligence and discusses the latest innovations in cyber security.

In Beyond E-Business: Towards Networked Structures Paul Grefen returns with his tried and tested BOAT framework for e-business, now fully expanded and updated with the very latest overview of digitally connected business; from business models, organization structures and architecture, to information technology. What used to be termed "e-business" is now simply business as usual. Today's successful organizations are complex; they are part of dynamic business networks built on digital channels,...

Understand financial accounting principles and techniques, and develop the skills to make informed business decisions. "My many students and I have used this book for years now and would highly recommend it to anyone looking for a very accessible introduction to financial reporting." Dr. Andrew McFaull, Deputy Programme Director of BSc Accounting and Finance, King's College London "When used in conjunction with the MyLabs Accounting package this is an excellent resource to build a non-technic...

In today's world, we are increasingly exposed to the words "machine learning" (ML), a term which sounds like a panacea designed to cure all problems ranging from image recognition to machine language translation.

A complete yet concise introduction to strategic management, packed with real-life examples and an emphasis on the essential tools of analysis.

There is considerable national variation in the professionalization and status of the management accountant. Although researchers from different countries have contributed to our knowledge about tasks and roles, we have limited insights into the development, education, and socio-cultural influences in different countries and surprisingly little is known about the local and national contexts in which these roles are learned and performed. This book bridges this research gap using two complemen...