This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.

Corporate social responsibility has gained substantial traction in recent decades but many still struggle with conveying the importance of integrating ethics and environmental and social values within the demands of a business world understandably concerned with making profit. First published in 2009 as `Do the Right Thing', The Practical Guide to Corporate Social Responsibility guides you through the basics, teaching how to recognise CSR benefits and put principles into practice in a busines...

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

Bringing together the foremost experts in climate change leadership, this book proposes models of how climate change leadership capabilities can be developed in organisations, and sets out the qualities and approaches needed by leaders to successfully develop and implement climate change mitigation and adaptation policies.

The goal of this book is to help health care organizations (HCOs) understand, prepare, implement, and leverage digital transformation. The book opines that, to be successful, digital transformation must be led, and supported, by senior management.

Personal, useful, actionable, and grounded in research, this book will shift your thinking from ‘strategy development’ to ‘strategy discovery’ to enable you to deal with today’s business challenges, engage your staff, and boost your business performance.

Digital Business Strategy responds to the need for clarification of the increasing, but fragmented, knowledge of digital business strategy. It systematically presents topical knowledge by reviewing previous research and developing frameworks for the content of digital business strategy and its relationships with relevant factors.

This book focuses on the patient experience as a leadership strategy. It explores the relationships between coordinated care, expert leadership, provider-patient communications, and the patient experience.

This pathbreaking book, written by leading thinker in gender and organisations, Elisabeth Kelan, raises awareness of certain forms of gender binarity and inequality that are reinforced through digitalisation, so that organisations can understand more deeply the key issues involved, and how to promote more gender equitable workplaces.

The intent of this book is to equip all healthcare delivery organizations with a guide for putting the value-based concept into practice. With updated material and case studies, this book defines the practice of value-based health care as Value Management.