This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

Yuval Noah Harari's bestselling phenomenon now in a beautifully packaged new special edition. Planet Earth is 4.5 billion years old.

Veiligheidsdeskundigen zijn nooit populair. Ze vertragen de processen van hen die voor snelle oplossingen zijn. Maar ze voorkomen ook ongevallen en dus processtoringen. Dit doen ze door de toepassing van modellen. Om de snelle beslissers te overtuigen van hun dwalingen en om daarmee mensen te redden. Dit boek is bedoeld voor de beginnende veiligheidskundige. Het wijst u een weg in de chaos van modellen.

Modellen maken het mogelijk om een beetje dezelfde taal te spreken. Als op zo'n moment ver...

Man denke sich den folgenden dichterischen Charakter. Ein Mann, edel und leidenschaftlich, aber auf irgendeine Weise gezeichnet und in seinem Gemüt eine dunkle Ausnahme unter den Regelrechten ... vornehm als Ansnahme, aber vornehm als Leidender, einsam, ausgeschlossen vom Glücke, von der Bummelei des Glücks und ganz und gar auf die Leistung gestellt.« Was Thomas Mann 1907 noch auf Shakespeares ›Othello‹ bezog, gestaltete er selbst vier Jahre später zu Gustav Aschenbach in dieser »No...

In the newly revised Fourth Edition of Flawless Consulting: A Guide to Getting Your Expertise Used, prolific author and renowned consultant Peter Block delivers the latest version of his bestselling book. He offers an intuitive and insightful distillation of research and over fifty years of firsthand experience, walking you through the skills, tools, and behaviors you'll need to employ to find success in the wide world of consulting. The book is a deep and contemporary discussion of what you ...

We live in an age of unprecedented opportunity: with ambition, drive, and talent, you can rise to the top of your chosen profession regardless of where you started out. But with opportunity comes responsibility. Companies today aren't managing their knowledge workers careers.

Instead, you must be your own chief executive officer. That means it's up to you to carve out your place in the world and know when to change course. And it's up to you to keep yourself engaged and productive during a ca...

‘Juf, ik zie een oogdiertje!’ Voor deze leerling die onder de microscoop een andere wereld ontdekt, gaan biodiversiteit, voedselketens en successie leven en wordt ecologie een blijvende belevenis. Dat is hard nodig, want in de hoofden van veel leerlingen is de buitenwereld een invasieve exoot. Daar moeten we in het biologieonderwijs mee concurreren.

Dit boek helpt. Het ‘leren & onderwijzen’ in de titel dekt de inhoud. Ecologische experts leverden leerzame intermezzo’s over actuele e...

Engineering Mathematics with Examples and Applications provides a compact and concise primer in the field, starting with the foundations, and then gradually developing to the advanced level of mathematics that is necessary for all engineering disciplines. Therefore, this book's aim is to help undergraduates rapidly develop the fundamental knowledge of engineering mathematics. The book can also be used by graduates to review and refresh their mathematical skills.

Step-by-step worked examples w...

Superconnectors are a new category of tradespeople born out of the social media era. They are highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. They don't just meet people for business-card collection's sake; they understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual v...