Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...

Comprehensive, contemporary, and engaging, Animal Physiology provides evolutionary and ecological context to help students make connections across all levels of physiological scale. One of the major challenges instructors and students face in Animal Physiology is making connections across levels of biological scale. Animal Physiology addresses this challenge by providing ecological and evolutionary context to the study of physiology at all levels of organization:genome, molecular biology, bio...

Improve Your Creativity, Effectiveness, and Ultimately, Your Code In Modern Software Engineering, continuous delivery pioneer David Farley helps software professionals think about their work more effectively, manage it more successfully, and genuinely improve the quality of their applications, their lives, and the lives of their colleagues. Writing for programmers, managers, and technical leads at all levels of experience, Farley illuminates durable principles at the heart of effective softwa...

Every week, seventeen-year-old Tracy Beaumont writes letters to Innocence X, asking the organization to help her father, an innocent Black man on death row. After seven years, Tracy is running out of time--her dad has only 267 days left. Then the unthinkable happens. The police arrive in the night, and Tracy's older brother, Jamal, goes from being a bright, promising track star to a "thug" on the run, accused of killing a white girl. Determined to save her brother, Tracy investigates what rea...

The updated new edition of the award-winning introductory textbook on logistics system management

Introduction to Logistics Systems Management provides an in-depth introduction to the methodological aspects of planning, organization, and control of logistics for organizations in the private, public and non-profit sectors. Based on the authors' extensive teaching, research, and industrial consulting experience, this classic textbook is used in universities worldwide to teach students the use o...

No Guts & No Glory, kunst in het hart van het onderwijs heeft als doel leerkrachten te inspireren en enthousiasmeren om meer met kunst in het onderwijs te doen. In 50 teksten gaan Fred Wartna, Dorien Folkers en Arno van Riet in op het waarom, het wat en het hoe van kunst in het onderwijs. Ervaringen, anekdotes, interviews, voorbeelden, bronnen en foto’s schetsen een gevarieerd beeld van de vele mogelijkheden die er zijn. Het boek is een oproep aan groepsleerkrachten, kunstvak­leerkrachten...

The human body is a complicated and beautiful machine, governed by the laws of physics and chemistry. By understanding its physiology - how it performs its varied functions - it is possible to build strategies for diagnosis, treatment, and prevention of disease. In this latest edition, expanded and restructured coverage of sensory physiology and the respiratory system, a new comprehensive glossary of key terms, and additional online learning resources make Human Physiology even more student-f...

This readable textbook offers a clear and accessible guide to the diagnosis and treatment of patients suffering from medical conditions that affect the way they walk. The book describes both normal and pathological gait and covers the range of simple and complex methods available to perform gait analysis. It will help the reader differentiate the gait cycle phases and pathological gait patterns, identify related factors, and direct therapy precisely.

Now in its sixth edition, Whittle's Gait A...

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in Physiological Psychology and Biopsychology

An up-to-date, comprehensive, and accessible overview of behavioralneuroscience

Physiology of Behavior provides a scholarly yet accessibleportrait of the dynamic interaction between biology and behavior. Authors Neil R.Carlson and ...

For courses in introductory calculus-based physics. A research-driven approach to physics Physics for Scientists and Engineers incorporates Physics Education Research and cognitive science best practices that encourage conceptual development, problem-solving skill acquisition, and visualization. Knight stresses qualitative reasoning through physics principles before formalizing physics mathematically, developing student problem-solving skills with a systematic, scaffolded approach.

The text p...