Dit boek maakt een nóg betere copywriter van je.

Gebruik je vaak dezelfde (saaie) zinsformuleringen?

In CREATIEF SCHRIJVEN onthul ik mijn hele trukendoos: 57 invalshoeken en 8 woordenlijsten waarmee je méér variatie aanbrengt in je teksten.

Kost het je veel tijd om ‘iets leuks’ te bedenken?

Dan ga je dit goud vinden: het ‘onbewuste’ schrijfproces achter inspirerende praktijkvoorbeelden. Een uniek stappenplan dat van je rechterhersenhelft een ware ideeënfabriek maakt.

Ben je een tikkel...

n 1918 debuteerde Nescio (pseudoniem van J.H.F. Grönloh) in boekvorm met de drie verhalen De uitvreter, Titaantjes en Dichtertje. Tijdens zijn leven werden deze verhalen slechts enkele malen herdrukt, de laatste keer samen met het in 1946 verschenen Mene Tekel, maar inmiddels behoren deze vertellingen met de zo eigen relativerende en melancholieke kijk op idealen, hoge verwachtingen en wereldbestormers tot het mooiste uit de schatkamer van de Nederlandse literatuur. Een levensgeschiedenis in...

The evolution of a classic The new 12th edition of Introduction to Genetic Analysis takes this cornerstone textbook to the next level. The hallmark focuses on genetic analysis, quantitative problem solving, and experimentation continue in this new edition while incorporating robust updates to the science. Introduction to Genetic Analysis is now supported in Achieve, Macmillan's new online learning platform. Achieve is the culmination of years of development work put toward creating the most p...

Focus on the fundamentals and help students see connections between problem types

Richard Wolfson’s Essential University Physics is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications in an affordable and streamlined text. The book teaches sound problem-solving strategies and emphasises conceptual understanding, using features such as annotated figures and step-by-step problem-solving strategies. Realising ...

Is jouw markt volop in verandering? Staat jouw organisatie voor een groeispurt? Wijzigt jouw subsidiërende overheid drastisch de regelgeving die op jouw kernactiviteit van toepassing is? Dreigen jouw inkomstenbronnen op te drogen? Hebben jouw bestuur en medewerkers nood aan een duidelijke marsrichting? Dan kan je het best jouw strategie herbekijken.

Een weloverwogen strategie zorgt voor focus. Ze bereidt jouw organisatie voor op de toekomst, en houdt rekening met veranderende externe omstand...

* A wide-ranging introduction to the field of industrial microbiology. * Based on years of teaching experience by experienced lecturers with industrial backgrounds. * Explains the underlying microbiology as well as the industrial application. * Content is divided into three sections: 1.

Focuses on three fundamental questions to help reduce curricular and organisational clutter in the interest of clarity and focus: What does it mean to understand? What is most important to understand? How do we prioritize our strategic effort to help students understand what is most important?

The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of 'Theory' and 'Cases', it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations. Ownership and Governance of International Events explores these events as global common goods owned by communities of participants, be they athletes, spectators...

The challenge of managing projects is to combine the technology of the future with lessons from the past. In the Third Edition of Project Management for the 21st Century, noted authors Bennet Lientz and Kathryn Rea provide a modern, proven approach to project management. Properly applied without massive administrative overhead, project management can supply structure, focus, and control to drive work to success.

Third Edition revisions include: 35% new material; three new chapters on risk man...

Instrumentation and Control Systems, Third Edition, addresses the basic principles of modern instrumentation and control systems, including examples of the latest devices, techniques and applications. The book provides a comprehensive introduction on the subject, with Laplace presented in a simple and easily accessible form and complemented by an outline of the mathematics that would be required to progress to more advanced levels of study. Taking a highly practical approach, the author combi...