The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp's successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and ...

This text is rigorous, fairly traditional and is appropriate for engineering and science calculus tracks. Hallmarks are accuracy, strong engineering and science applications, deep problem sets (in quantity, depth, and range), and spectacular visuals.

Joining Together introduces readers to the theory and research needed to understand how to make groups effective and, through exercises and thorough explanations, equips them with the skills required to apply that knowledge to practical situations. Chapters discuss the history of groups and group dynamics, the nature of experiential learning, group goals, communication within groups, leadership, power, decision making, controversy and creativity, and conflict management. More applied chapters...

For courses in Introductory Animal Science or Introductory Livestock Management. Scientific Farm Animal Production: An Introduction to Animal Science, Tenth Edition, offers students a comprehensive, science-based approach to managing livestock for food, fiber, and recreation. This best-selling text examines the biological principles, scientific relationships, and management practices of livestock production, providing students the context and foundation upon which they can determine their aca...

Fraleigh and Beauregard's text is known for its clear presentation and writing style, mathematical appropriateness, and overall student usability. Its inclusion of calculus-related examples, true/false problems, section summaries, integrated applications, and coverage of Cn make it a superb text for the sophomore or junior-level linear algebra course. This Third Edition retains the features that have made it successful over the years, while addressing recent developments of how linear algebra...

A practical toolkit and essential guide to teaching and training vocational learners across all settings.

On January 20, 1949 US President Harry S. Truman officially opened the era of development. On that day, over one half of the people of the world were defined as "underdeveloped" and they have stayed that way ever since.

This book explains the origins of development and underdevelopment and shows how poorly we understand these two terms. It offers a new vision for development, demystifying the statistics that international organizations use to measure development and introducing the alternativ...

The Arab Spring uprisings have been described as a simple expression of mass protest against authoritarian regimes. Adam Hanieh claims that this is more than a cry for democracy. He shows how an analysis of capitalist development in the Middle East is key to understanding these revolutions.

This is not quite the first analyses of the Arab Spring; however, it goes in-depth to examine the political economy of the Middle East. Hanieh's research and findings as presented in Lineages of Revolt wil...

Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.

101 Managementkengetallen biedt een uitwerking van de meest gebruikte prestatie-indicatoren, waarmee inzicht wordt verkregen in de prestaties van de belangrijkste bedrijfsprocessen in de organisatie. Het biedt een beknopt en toegankelijk hulpmiddel bij het eigen maken van leerstof over prestatie-indicatoren en bij het maken van analyses voor praktijkopdrachten en scripties.

De kengetallen worden vanuit herkenbare praktijksituaties beschreven en toegelicht. Vervolgens wordt de berekening uitge...