Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

The latest instalment in the Manufacturing Guides series, this book is targeted at students and professionals who create graphics or packaging for mass production. With some 400 specially commissioned photographs and technical illustrations, it describes more than 35 manufacturing processes, from the traditional and long-established to cutting-edge technologies.

Tells the tale of Ebenezer Scrooge, who is haunted by three spirits and learns the true meaning of Christmas has had.

This darkest and most colorfully grotesque of Charles Dickens’s novels swirls around one of his most beloved and unsullied heroes, the orphan Oliver Twist.

One of the most swiftly moving and unified of Dickens’s great novels, Oliver Twist is also famous for its re-creation—through the splendidly realized figures of Fagin, Nancy, the Artful Dodger, and the evil Bill Sikes—of the vast nineteenth-century London underworld of pickpockets, thieves, prostitutes, and abandoned children. Vict...

Features review questions at the end of each chapter; Includes suggestions for recommended reading; Provides a glossary of ecological terms; Has a wide audience as a textbook for advanced undergraduate students, graduate students and as a reference for practicing scientists from a wide array of disciplines

28 Jahre lang teilte die Mauer Berlin, riss Freunde und Familien auseinander. Die beiden Comic-Autoren Susanne Buddenberg und Thomas Henseler haben Zeitzeugen befragt und deren Erlebnisse aufgezeichnet. Fünf wahre Geschichten erzählen von einer Zeit, die noch nicht lange zurückliegt, aber heute kaum noch vorstellbar ist: Eine junge Frau versucht, mit einem falschen Ausweis die DDR zu verlassen. Ein Flüchtling wird an der Grenze erschossen, ohne dass Rettungskräfte ihm helfen können. Ein...

• A New Republic Best Book of the Year • The Globalist Top Books of the Year • Winner of the Maine Literary Award for Non-fiction •

Particularly relevant in understanding who voted for who in this presidential election year, this is an endlessly fascinating look at American regionalism and the eleven "nations" that continue to shape North America

According to award-winning journalist and historian Colin Woodard, North America is made up of eleven distinct nations, ea...

The complete guide to doing a literature search and review also contains a wealth of features to calm students overwhelmed at the prospect of doing their dissertation or thesis

A good book may have the power to change the way we see the world, but a great book actually becomes part of our daily consciousness, pervading our thinking to the point that we take it for granted, and we forget how provocative and challenging its ideas once were-and still are. "The Structure of Scientific Revolutions" is that kind of book. When it was first published in 1962, it was a landmark event in the history and philosophy of science.

And fifty years later, it still has many lessons t...

The Penguin English Library Edition of The Adventures of Huckleberry Finn by Mark Twain 'I'm unfavorable to killin' a man as long as you can git around it; it ain't good sense, it ain't good morals. Ain't I right?' The original Great American Novel, an incomparable adventure story and a classic of anarchic humour, Twain's masterpiece sees Huckleberry Finn and Jim the slave escape their difficult lives by fleeing down the Mississippi on a raft. There, they find steamships, feuding families, an...