Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...

Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing th...

The One Truth is the One Thing that Explains Everything The One Truth, by 14x bestselling author and thought leader Jon Gordon, guides you on a path to discover revolutionary insights, ancient truths and practical strategies to elevate your mind, unlock your power and live life to the fullest. The One Truth is that our state of mind, the thoughts we think, the words we say, the life we live, the power we have and everything we experience is ultimately influenced by oneness and separateness. A...

As the CEO of a successful multinational company she built from the ground up, Ruth has been given aggressive and ambitious goals by her board to prepare the company for sale. However, her team cannot seem to rise to the challenge. They continue to underperform at every step, making the board's ambitious targets feel more and more like a pipe dream. As she stares at her packed calendar, she wonders how she's going to get everyone to pull together and deliver the results she's promised. In Dif...

In 1968, an engineering student broke high jump records around the world, not by being stronger or more agile than everyone else, but by fundamentally changing the way he leapt over the bar. In 1987, a newly-formed advertising agency supercharged the marketing of a young brand called Nike by introducing a fresh tagline: "Just Do It." Both pioneers had unwittingly discovered something critical about problem-solving that eluded their less creative competitors. It's not just about how you climb ...

An expert guide to selecting the right cloud service model for your business Cloud computing is all the rage, allowing for the delivery of computing and storage capacity to a diverse community of end-recipients. However, before you can decide on a cloud model, you need to determine what the ideal cloud service model is for your business. Helping you cut through all the haze, Architecting the Cloud is vendor neutral and guides you in making one of the most critical technology decisions that yo...

A book about teams to help teams become more positive, united and connected.

Worldwide bestseller -- the author of The Energy Bus and The Power of Positive Leadership shares the proven principles and practices that build great teams - and provides practical tools to help teams overcome negativity and enhance their culture, communication, connection, commitment and performance.

Jon Gordon doesn't just research the keys to great teams, he has personally worked with some of the most successful t...

Praise for The Motive WHY SO MANY LEADERS ABDICATE THEIR MOST IMPORTANT RESPONSIBILITIES "The Motive rocked me to my core. A gift for any aspiring CEO, or current one. I wish Pat Lencioni had written this 30 years ago!"

?Jason McCann, CEO, Varidesk "This may be Pat's best work of fiction yet. His characters are human, and the plot twists and turns kept surprising me. And of course, the lesson about our motives is critical for anyone who leads or wants to lead."

?Elizabeth Bryant, ch...

Tagline: Patrick Lencioni's first full-length nonfiction book. This book brings together all of the themes of Patrick Lencioni's other bestselling books into a cohesive and comprehensive exploration of organizational health - what it means for an organization to be "healthy", why it's critical for success, and how to get there.