This book provides an accessible and student-friendly introduction to the history of the English language from the beginning of the eighteenth century up until the present day. Taking an activity-based approach, this text ensures that students learn by engaging with the fascinating evolution of this language rather than by simply reading about it.

Worldwide Destinations: The Geography of Travel and Tourism is a unique text that explores tourism demand, supply, organisation and resources for every country worldwide. The eighth edition is brought up to date with features such as: An exploration of current issues such as climate change, overtourism, expedition cruises, film tourism, economic and cultural impacts of tourism. New and updated case studies throughout.

More emphasis on South-east Asia, Africa and the Middle East. Online resour...

This book provides a general introduction into aviation operations, covering all the relevant elements of this field and the interrelations between them. Numerous books have been written about aviation, but most are written by and for specialists, and assume a profound understanding of the fundamentals. This textbook provides the basics for understanding these fundamentals.

It explains how the commercial aviation sector is structured and how technological, economic and political forces define...

Medical professionals are often involved in the management of the pregnant patient without necessarily being experts on all the complications surrounding pregnancy. The Handbook of Obstetric Medicine addresses the most common and serious medical conditions encountered in pregnancy, including heart disease, thromboembolism, diabetes, skin problems, gastrointestinal disease, neurological problems, hormonal diseases, hypertension and pre-eclampsia, and more. For each condition, the handbook incl...

The Public Policy Process is essential reading for anyone trying to understand the process by which public policy is made. Explaining clearly the importance of the relationship between theoretical and practical aspects of policymaking, the book gives a thorough overview of the people and organisations involved in the process. Fully revised and updated for an eighth edition, The Public Policy Process provides: Clear exploration, using many illustrations, of how policy is made and implemented; ...

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...

Chapter dedicated to the history of development economics thought, which is integral to a student fully understanding the evolution of development economics (and which is absent from most other texts) // Authored by two of the biggest names in development economics globally. // Includes extensive discussions on data and studies using the randomized control trial approach, which is widely used in development research nowadays // Each chapter contains "take-home messages"; boxes; "concepts seen...

Specially designed as training resource for undergraduate and graduate students in applied sport and performance psychology as well as an array of early-career professionals. Case study collection with diverse, international authorship. Deliberate attention paid to ethical challenges and diverse populations (race, culture, gender, sexual orientation, disability, etc.) in order to challenge students to identify their own uniqueness in the world and how it impacts their attitudes, beliefs, and ...

The book argues that contemporary macroeconomists cannot provide any conclusive evidence in support of causal hypotheses, and that macroeconomic policy analysis doesn’t qualify as scientifically objective in any of the traditional meanings.

Fully updated throughout to include recent themes and events such as the 2020 election and 2021 Presidential inauguration, providing students with a current overview of US politics and society. Chapters on geography, women and minorities, and the media have been comprehensively revised to incorporate more information on such themes as environmental legislation, the LGBTQ+ community, social media and people, key themes in the study of American culture and society today, ensuring students get a...