Loaded with numerous case studies and stories of successful innovation projects, this book helps the reader understand how to leverage AI to help fulfill the promise of technology in enabling superior business and clinical outcomes.

Genocide: A Comprehensive Introduction is the most wide-ranging textbook on genocide yet published. Designed as a text for undergraduate and graduate students from a range of disciplines, it will also appeal to non-specialists and general readers. Fully updated to reflect the latest thinking in this rapidly developing field, this unique book: Provides an introduction to genocide as both a historical phenomenon and an analytical-legal concept, including the concept of genocidal intent and the ...

Offering an insight into African culture that had not been portrayed before, Things Fall Apart is both a tragic and moving story of an individual set in the wider context of the coming of colonialism, as well as a powerful and complex political statement of cross-cultural encounters. This guide to Chinua Achebe’s compelling novel offers:an accessible introduction to the text and contexts of Things Fall Apart a critical history, surveying the many interpretations of the text from publication...

Tourism Impacts, Planning and Management is a unique text, which links the three crucial areas of tourism: impacts, planning and management. Tourism impacts are multifaceted and are therefore difficult to plan for and manage. This title looks at all the key players involved – be they tourists, host communities or industry members – and considers a number of approaches and techniques for managing tourism impacts successfully.

Now in its Fourth Edition, this bestselling text has been fully ...

The fourth edition of this classic beginner’s guide to literary studies has been fully updated throughout. Mario Klarer offers a concise and accessible discussion of central issues in English and world literature as well as film and television series. Starting with the basics of what constitutes a literary text, the book moves through an analysis of major genres, important periods, and key theoretical approaches to literature and film.

It also looks at the practicalities of finding and refe...

From the time of its first publication, 'Tearoom Trade' engendered controversy. It was also accorded an unusual amount of praise for a first book on a marginal, intentionally self-effacing population by a previously unknown sociologist. The book was quickly recognized as an important, imaginative, and useful contribution to our understanding of "deviant" sexual activity.

Describing impersonal, anonymous sexual encounters in public restrooms—"tearooms" in the argot—the book explored the be...

arketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed sinc...

A Political Economy of the Middle East is the most comprehensive analysis of developments in the political economy of the region over the past several decades, examining the interaction of economic development processes, state systems and policies, and social actors in the Middle East.The fourth edition, with new authors Melani Cammett and Ishac Diwan, has been thoroughly revised, with two new introductory chapters that provide an updated framework with which to understand and study the many ...

Revised to reflect recent developments in the field, Phase Transformation in Metals and Alloys, Fourth Edition, continues to be the most authoritative and approachable resource on the subject. It supplies a comprehensive overview of specific types of phase transformations, supplemented by practical case studies of engineering alloys. The book’s unique presentation links a basic understanding of theory with application in a gradually progressive yet exciting manner.

Based on the authors’ t...

Lively, original and highly readable, An Introduction to Literature, Criticism and Theory is the essential guide to literary studies. Starting at 'The Beginning' and concluding with 'The End', chapters range from the familiar, such as 'Character', 'Narrative' and 'The Author', to the more unusual, such as 'Secrets', 'Pleasure' and 'Ghosts'. Now in its fifth edition, Bennett and Royle's classic textbook successfully illuminates complex ideas by engaging directly with literary works, so that a ...